Using Big Data, Ford builds better cars. Car sensors, interactions within the company and the customers themselves are all generating Data that Ford can use in order to build better cars. The Leader of the data science department, Michael Cavaretta, interviewed with GigaOm’s Structure Show podcast in order to explain
Datalogix collects consumer data both online through tracking and offline, e.g. through obtaining data on customer loyalty card programs. Datalogix then parses this information and sells it to its clients so that they can optimise their advertising campaigns
Acxiom is a stock exchange-listed company offering marketing and information management services to its clients. By sifting through mounds of data collected itself Acxiom manages to generate sufficient insight for their clients to aid them in e.g. targeting their advertising campaigns better. As “one of the biggest companies you’ve never
A recent study by SAS on Adoption and Employments trends of Big Data Analytics found that Small and medium-sized (SMEs) businesses in the UK are largely unaware of the opportunity that Big Data presents. SMEs were generally found to be intimidated by the costs and complexities of dealing with large
To follow-up on the 3 reasons why companies fail at big data, Harvard Business Review recently published an article on a very similar topic: How to get over your Big Data inaction. Phil Simon, the author, has his doubts that Gartner’s survey reveals accurate data about the percentage of companies
The head of Morgan Stanley’s US equity team, Adam Parker, recommends including a higher share of technology shares in your stock portfolio. Big Data stocks, meanwhile, are considered the most lucrative source of growth potential. He specifically mentions Splunk (SPLK), a manufacturer of tracking software which also analyses that data.
Using data from interviews with over 178 000 Americans, North Dakota wins the prize as America’s happiest state. Scores evaluating peoples’ sense of purpose, social well-being and financial and physical factors played a role in determining which states are happiest. But who knows, maybe North Dakota is America’s happiest state
Ingo Mierswa CEO of Rapidminer has stated that “Whatsapp was a good deal for facebook”. Ingo points out that with over 450 million users WhatsApp is already a very strong player on the market. Going forward Ingo believes that the company can reach an user base of over 1 billion users
DataIQ has released the list of their top 50 influencers and important people in the Big Data field for 2014. Topping the list: Viviane Reding! (the European Commissioner for Justice). 2014 is anticipated to be a year with numerous changes in European Data Protection Law, including the probable introduction of an
As more and more companies jump on the Big Data bandwagon, Wells Fargo joins the ranks by hiring a new Chief Data Officer. A. Charles Thomas, a Yale graduate who has previously worked at Hewlett-Packard and has ran the USAA’s analytics team, will be based in the San Francisco office.