Do you need a data steward, or do you want to become one? First of all, you have data, which is undoubtedly a blessing. However, instead of the holy grail of usable customer information that marketing, sales, and service teams desire, your staff frequently encounters messy and unreliable data in

Workflow automation refers to using rule-based logic to start a sequence of operations that can run independently without human involvement. Automated processes can send emails, establish reminders, schedule activities, activate drip campaigns, and more without anyone touching a single button after necessary guidelines and logic are established. What is workflow

Delving into ERP vs CRM, one needs to make a detailed comparison to decide as Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) are the most common software tools businesses use to automate core business activities. ERP connects a company’s financial and operational systems to a central database, allowing

Artificial intelligence (AI) and data analytics are rapidly growing trends in the tech world. With increasing potential for innovation, it is paramount that we stay up to date with all the latest developments in this field. According to MarketsandMarkets, the worldwide artificial intelligence (AI) market will increase from USD 58.3 billion

The problems in front of you in business will often be relatively straightforward. But increasingly, business issues aren’t easy or black and white. They’re filled with a high number of constantly moving variables that make any sort of predictability difficult to achieve. Solving these problems that are seemingly impossible to

For decades, managing data essentially meant collecting, storing, and occasionally accessing it. That has all changed in recent years, as businesses look for the critical information that can be pulled from the massive amounts of data being generated, accessed, and stored in myriad locations, from corporate data centers to the cloud

For decades, managing data essentially meant collecting, storing, and occasionally accessing it. That has all changed in recent years, as businesses look for the critical information they can pull from the massive amounts of data generated, accessed, and stored in myriad locations, from corporate data centers to the cloud and

Market trend analysis is an indispensable tool for companies these days. Social media gives analysts access to data that might otherwise be tough to collect. Rapidly changing business conditions require deep insight, and a market trend analysis report is a critical tool. Aside from future-proofing businesses, trend analysis reports also

The world has come to rely on data. Data-driven analytics fuel marketing strategies, supply chain operations, and more, and often to impressive results. However, without careful attention to data accuracy, these analytics can steer businesses in the wrong direction. Just as data analytics can be detrimental if not executed properly,

Data is an indispensable resource for retailers. Today, most retail businesses understand that they must capitalize on digital data, but fewer know how to make the most of it. If these companies hope to reach their full potential, they must improve their data management. Data management is often a struggling