Companies have been well aware of the General Data Protection Regulation (GDPR) for more than two years, and though the May 25 deadline has passed, the GDPR is not put to sleep. The deadline has only drawn more attention to the GDPR, as noncompliant companies are starting to be hit with

During his appearance before the United States Senate’s Commerce and Judiciary committees, Facebook CEO Mark Zuckerberg did quite the job tiptoeing through a minefield of potentially threatening inquiries. Based on his answers, he either has no idea how the platform – which was founded controversially – works, or he blatantly

Today, marketing is more complicated and diverse than it’s ever been. Getting people to come to your website or check out your business is a challenge. When a customer has found their way through your content and into a position where they could convert, that’s where the most difficult task

Data science has taken an enormous stride forward in a relatively brief period of time. The field of data analytics, specifically, has widened with the integration of computer technology, and more recently with the use of machine learning and AI algorithms. The field is now a major component for several

The Cambridge Analytica story is starting to take over the news cycle, as the public learns just how the Trump campaign and its donors used Facebook ads to create a massive sociopolitical shakeup. Facebook has come under extreme scrutiny about what went wrong when it came to protecting our data

Analytics has become an integral part of our daily lives. We don’t even realize how analytics is driving our decisions, our activities, our interests, our shopping behavior and more. Companies are using analytics to identify potential acquisition opportunities, their future market performances, customer behavior and many other areas. One such

A wealth of information, an ocean of data – and more funny cat videos than you could watch in a lifetime. The internet is all that and more, at the service of humanity that seeks to know more, do more and be more than ever before. Much of that data

The call to democratize data analytics today is unmistakable. The desire and need to perform analyses of company data, within all departments, has lead to this broad trend up and down the corporate landscape. By definition, data democratization is the principle that each one of us has access (and rights) to

Information and business data are among the most valuable assets of any company. Entrepreneurs are increasingly cognizant of the importance of this data for their success in the current market economy.     Knowing this, we need to understand how to protect this information. Big data analytics professionals are making use of

Almost everything we do, both online and offline, is a source for data. As technology increases, the ways to measure and collect data also increase. One of the ways we understand our world is to study trends in behavior. The issue that people run into now, however, is that technology