Who are you and what are you doing? My name is Juan Pablo Marín, co-founder of Aentropico. I am from Colombia originally but now Sebastian, my cofounder, and I are based in Brazil. We have about sixteen years’ worth of experience in applied mathematics and engineering so we decided make these advances in

Pic :  A view of the CERN computing server where all the data is backed up The Large Hadron Collider (LHC) is a multi billion-dollar particle accelerator that was built to answer some of the most fundamental questions about nature such as the origin of the universe. But what does this

Loyalty Cards status quo In the world of business transactions, consumers and merchants alike are continuously and relentlessly inundated, the costumer with cards, rewards, points, friends programs, and the like (see Tesco) to incentivize, the vendor with programs, numbers, tools, spreadsheets, and more with the intention of informing. Every card,

We met up with Olav Strand, Regional Director of splunk at the Volkswagen stand in CeBIT. Olav gave us a brief insight into splunk and its EMEA operations. He also explained the interesting collaboration that splunk  had with Volkswagen Data Lab at CeBIT in Hannover. splunk  is an American multinational corporation headquartered

“Big Data” has been a major technology trend over the past years, and buzz around the term continuing strong today. By now, it is widely accepted that the “Big” in Big Data does not refer only to the terabytes and petabytes of data to be processed, but more broadly to

A recent study by KPMG revealed that executives do see the value in data and analytics, but 85% face challenges in implementing the right solution to analyze and interpret their existing data. This is the first article in a series of articles aimed at highlighting best practices to overcome the

Supermarket Giant Tesco pioneers Big Data: Turning Customer Loyalty into Royalties