When it comes to marketing a product, Amazon ratings can make or break a business. I’ve lost count of the times I’ve been talked in to (or out of) buying a product based on a passionate review or a high or low rating. Nithyanand Kota spent alot of time contemplating

Posiq, a company that aims to help restaurants enhance customer relationship through big data, announced yesterday that it received $3.2 dollars in Series A investment. Thayer Ventures led the round, with additional participation from SVG Partners and select angel investors. “The restaurant industry is inundated with loyalty gimmicks, email or text

Acxiom announced on Wednesday that it had agreed to acquire ad-tech startup LiveRamp, a company that helps marketers use their offline CRM and transactional data on the web. The deal will cost $310 million and is expected to close mid-summer. When LiveRamp started in 2012, it had 116 clients. This

Big changes have occured in the Israeli firefighting system since the devastating fire in Carmel in 2010. Since the blaze, which killed 44 people and destroyed hundreds of buildings and millions of trees, the haphazard firefighting system (comprised of 24 distinct regions with little central control) has become more cohesive

Celmatix, a US-based startup, are beginning clinical trials for their Big Data technology in the field of fertility treatment. Their technology Polaris, so-named for the guiding star in astronomy, computes massive amounts of data to better predict which fertility treatments a particular patient will respond to best. Polaris will initially

Over the past two months, SAS have been staking their claim for in-memory analytics for Hadoop. They have been providing data scientists and analysts with fast, powerful new tools for advanced analytics. First, there was SAS In-Memory Statistics for Hadoop, allowing users to build, explore and model data, all within

In 2012, Americans watched more legally-delivered video content via the Internet than on physical formats such as DVDs. This shift in format also allows online content providers to gather large amounts of data on viewer habits. Recommendation engine Netflix is the de facto iTunes for online video content. It collects

Remi Mollicone is the Chairman of CFAR-m. CFAR-m is an original method of aggregation based on neural networks which can summarize with objectivity, the information contained in a large number of complex variables. CFAR-m solves the major problem of fixing the subjective importance of each variable in the aggregation (It avoids

In emerging markets that are not highly digitalized, small data has largely become the information backbone for data analytics. Paper-based data and social media reports on the field are the first step for companies active in markets in the developing world “Companies need analytics to cope with these new markets,

Data is more than just power. It is supreme. At least, this is the message being put forward to executives today. Taking heed of this advice, organisations across all industry verticals are upgrading their data management systems, investing in new resources, and using their rich databases to streamline the practices