“Big Data” has been a major technology trend over the past years, and buzz around the term continuing strong today. By now, it is widely accepted that the “Big” in Big Data does not refer only to the terabytes and petabytes of data to be processed, but more broadly to

A recent study by KPMG revealed that executives do see the value in data and analytics, but 85% face challenges in implementing the right solution to analyze and interpret their existing data. This is the first article in a series of articles aimed at highlighting best practices to overcome the

Supermarket Giant Tesco pioneers Big Data: Turning Customer Loyalty into Royalties