BI & Analytics
Big Data and analytics go hand-in-hand. New and improved tools allow vast data sets to be finessed, and previously unmanageable data structures to be tamed.

Numerify Scoops up $15M to Help Enterprises Gain Insights into their Applications
Cloud based business analytics provider, Numerify, partnered with Sequoia Capital to net $15 million in Series B funding round, bringing the financing to date to more than $23 million. The round saw participation from Lightspeed Venture Partners, which was responsible for the Series A round of $8.25M, and other investors

Marketing Intelligence Startup Radius Picks Up $54.7M in a Bid to Change Conventional Marketing
It was announced earlier this week that Radius, a marketing intelligence platform, has secured $54.7 million in series C funding. The funding came from companies and individuals such as Founders Fund, Glynn Capital Management, John Mack formerly of Morgan Stanley, Charles Songhurst formerly of Microsoft, and actor and entrepreneur Jared

Birst Analytics Now Available Out-of-the-Box for All NetSuite Customers
Birst, the global leader in Cloud BI, is officially announcing the availability of Birst Express for NetSuite, a free analytics module that NetSuite administrators can use to achieve greater operational efficiency across their organization. Birst Express for NetSuite is part of the Birst analytics family, which includes Birst Discovery and

Intelligent Ecommerce Startup Ometria Secures $500k, Plans to Give Small Retailers a Data-Driven Advantage
Ometria, an outfit providing software solutions to drive profitable e-commerce, has bagged $500k in seed funding, after the $1.5 million seed round in March this year. This round saw participation from 17 new investors including James Bromley, COO at Swiftkey, Andreas Andreou, commercial director at Quidco, Alicia Navarro and Joe

Under New Chief’s Reign, NICE Systems Aim to Reverse Recent Stock Market Rout and Capitalise on Growing Demand for Data Analytics
NICE Systems, the telephone voice recording, data security, and surveillance firm, has had a turbulent run at the Stock Market. The 21 percent rally, followed by the 17 percent dive since mid-April, after Barak Eilam took the helm as the chief executive officer in February had been proof enough of

IBM’s Watson Analytics in a Freemium Model, Fine Tuned to Make Cognitive Computing Accessible to the Masses
In a major announcement this week, IBM has released Watson Analytics, a service that will give businesses — both large and small — access to natural language tools and predictive algorithms on a freemium pricing model. It will be a cloud-based service designed to run on desktop and mobile devices. Calling it

Qlik Launches Full Qlik Sense Product To Answer Need for Governed Self-Service Business Intelligence and Data Visualization
Press Release: Qlik, a leader in data discovery, today introduced general availability of Qlik Sense, the first device-independent, self-service visualization and discovery product engineered for enterprise-class governance and performance. Built on a modern architecture and powered by the patented, industry-proven Qlik data indexing engine, Qlik Sense gives users the unrestricted

Why Marketing Data Is Your #1 Strategic Asset – 5 Tips for Maximizing Value
STIHL Inc. had a problem. A big problem. With 2013 sales of roughly $3.7 billion, STIHL might be the envy of many. Founded in 1926, the company is the world’s largest manufacturer of chain saws and handheld power equipment. But it was in immediate danger of dramatically losing market share.

RJMetrics Bags $16.5 Million in Series B Funding
Business intelligence and database analytics startup, RJMetrics has secured $16.5 million in Series B funding. The round was led by August Capital, with participation from existing investors Trinity Ventures and SoftTech. Eric Carlborg from August Capital will join the ranks of RJMetrics board of directors. RJMetrics co-founder and CEO Robert

Tableau’s Project Elastic to Catapult Popularity Among Consumers and Smaller Businesses
Tableau announced yesterday at its annual user conference that it is working on a new tablet-based product called Project Elastic. In a bid to increase its outreach from enterprises to small scale businesses and consumers, their latest product aims to ‘bridge that gap,’ reports Gigaom. As Gigaom describe, “[Elastic is]