What do data governance practices help for? Or we should ask first, do you know where to seek out particular data in your company, or who to contact for it? Businesses that are still in their early phases understand the importance of data-driven choices in boosting their financial performance. A

Did you know that common data quality difficulties affect 91% of businesses? Incorrect data, out-of-date contacts, incomplete records, and duplicates are the most prevalent. It’s impossible to identify new clients, better understand existing client needs, or increase the lifetime value of each customer today and in the future if there

Data cleaning is the backbone of healthy data analysis. When it comes to data, most people believe that the quality of your insights and analysis is only as good as the quality of your data. Garbage data equals garbage analysis out in this case. If you want to establish a

Do you need a data steward, or do you want to become one? First of all, you have data, which is undoubtedly a blessing. However, instead of the holy grail of usable customer information that marketing, sales, and service teams desire, your staff frequently encounters messy and unreliable data in

Workflow automation refers to using rule-based logic to start a sequence of operations that can run independently without human involvement. Automated processes can send emails, establish reminders, schedule activities, activate drip campaigns, and more without anyone touching a single button after necessary guidelines and logic are established. What is workflow

Delving into ERP vs CRM, one needs to make a detailed comparison to decide as Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) are the most common software tools businesses use to automate core business activities. ERP connects a company’s financial and operational systems to a central database, allowing

Artificial intelligence (AI) and data analytics are rapidly growing trends in the tech world. With increasing potential for innovation, it is paramount that we stay up to date with all the latest developments in this field. According to MarketsandMarkets, the worldwide artificial intelligence (AI) market will increase from USD 58.3 billion

The problems in front of you in business will often be relatively straightforward. But increasingly, business issues aren’t easy or black and white. They’re filled with a high number of constantly moving variables that make any sort of predictability difficult to achieve. Solving these problems that are seemingly impossible to

For decades, managing data essentially meant collecting, storing, and occasionally accessing it. That has all changed in recent years, as businesses look for the critical information that can be pulled from the massive amounts of data being generated, accessed, and stored in myriad locations, from corporate data centers to the cloud

For decades, managing data essentially meant collecting, storing, and occasionally accessing it. That has all changed in recent years, as businesses look for the critical information they can pull from the massive amounts of data generated, accessed, and stored in myriad locations, from corporate data centers to the cloud and