When it comes to marketing a product, Amazon ratings can make or break a business. I’ve lost count of the times I’ve been talked in to (or out of) buying a product based on a passionate review or a high or low rating. Nithyanand Kota spent alot of time contemplating

Posiq, a company that aims to help restaurants enhance customer relationship through big data, announced yesterday that it received $3.2 dollars in Series A investment. Thayer Ventures led the round, with additional participation from SVG Partners and select angel investors. “The restaurant industry is inundated with loyalty gimmicks, email or text

In 2012, Americans watched more legally-delivered video content via the Internet than on physical formats such as DVDs. This shift in format also allows online content providers to gather large amounts of data on viewer habits. Recommendation engine Netflix is the de facto iTunes for online video content. It collects

We met up with founders of GPredictive. GPredictive ´s mission is to provide customers with solutions that make decisions based upon data as easy as possible. http://www.youtube.com/watch?v=7aqZX8kFBXU Who are you and what are you doing? We are G-Predictive, a big data start-up. We want to give access to everyone to the

We met Cormac Walsh, the CEO and Founder of Avansera at CODE_n contest in CeBIT, Hannover. Cormac gave us a fascinating insight into how Avansera is disrupting consumer analytics for FMCG companies and retailers.  Who are you? My name is Cormac Walsh. I am the CEO and founder of Avansera.

Loyalty Cards status quo In the world of business transactions, consumers and merchants alike are continuously and relentlessly inundated, the costumer with cards, rewards, points, friends programs, and the like (see Tesco) to incentivize, the vendor with programs, numbers, tools, spreadsheets, and more with the intention of informing. Every card,

Supermarket Giant Tesco pioneers Big Data: Turning Customer Loyalty into Royalties