Retail & Consumer
Speed is crucial in the consumer goods space. Big Data helps companies be more responsive to rapidly-changing trends, allowing market players to increase revenue and reduce wasted expenditure.
Taking a look at “Hyper-personalization”
The sudden evolution of the phone from a single-function device for making calls to a multifunctional pocket computer is one that’s already changed how we conduct business and live our lives a great deal. Now more than ever before, however, our behavior is also influencing this evolution to create products
Data Science is Helping Zalando Learn Languages
As a research scientist at the German online retail giant Zalando, Dr. Alan Akbik is an expert in Natural Language Processing and Data Extraction. In his work for the company, which at any given moment is handling massive numbers of online transactions in multiple languages, Akbik helps unveil unique insights
How 3 Brands Are Using AI For Enhanced Creativity
This article was originally published on cmo.com Every decade or so, a new, game-changing technology platform changes the way the world works. From the desktop, to mobile, and to the cloud, the landscape continues to advance. And now? We are knee-deep in the artificial intelligence (AI) revolution—one so big that
Targeting a Secure Future: iGaming as a Case Study
In a world of wide-ranging big data, analytics that have advanced so much that they can even help scouting for the NBA, and with several high-profile data breaches in the UK and the US making worldwide headlines in 2017, it is clearer than ever before that big businesses needs to embrace
6 Ways to Use Big Data in Ecommerce
The creation and consumption of data continues to rapidly grow around the globe with large investment in big data analytics hardware, software, and services. The availability of large data sets is one of the core reasons that Deep Learning, a sub-set of artificial intelligence (AI), has recently emerged as the hottest
Payments – How Fintech Can Fuel Global Expansion
As your business succeeds, there will come a point when you have to expand your market. A research by Accenture predicts that B2C ecommerce will reach $3.4 trillion globally as more people around the globe prefer purchasing online. Forrester also expects more B2B purchases to shift online as well. Because
4 Ways Predictive Data Analytics Changes How Consumers Behave
Smartphones have made it possible for businesses to monitor you at all times. Take a company like Google for example. You may look up the name of a restaurant over Google Search, turn on your navigation to the destination using Google Maps and perhaps also check for weather and traffic
“The market still needs a little more time to get ready for autonomous driving.”- Interview with Christian Bubenheim
Since January 2015 Christian Bubenheim has been Senior Vice President Marketing & Product of AutoScout24. Before that he was part of the management team of Amazon Deutschland GmbH and responsible for the business unit „Consumables“ including health & beauty as well as foods. From 2003 to 2008 he was General
The games industry’s shift to deep data
When it comes to collecting customer data, the games industry is in a unique and enviable position. Unlike other sectors where customer data is often incomplete, games makers and marketers can access a wealth of live data about every single one of their players. But it wasn’t always so. Games
AI Usages in the Hospitality Industry: Do We Need Robotic Velociraptor Receptionists?
The Henn-na Hotel in Japan just got more futuristic. Walking up to the front desk, customers are greeted with the familiar bow and the typical “Welcome” spiel from a typical Japanese woman. The catch: she’s a robot. Henn-na means either “flower” or “it’s weird,” depending on your interpretation. This new
