Posts In Category

Retail & Consumer

Speed is crucial in the consumer goods space. Big Data helps companies be more responsive to rapidly-changing trends, allowing market players to increase revenue and reduce wasted expenditure.

How Machine Learning Can Drive Retail Success
ContributorsMachine LearningMarketing & SalesRetail & ConsumerTechnology & IT

After retailers suffered a bad year with bankruptcies, store closures and lower store footfall, we discuss why now is the time for retailers to invest in data and advanced technologies to boost consumer relations.   Bricks and mortar retailers would sooner forget 2018. The year that brought 16 U.S. bankruptcies,

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In The Digital Evolution Of Entertainment, Data Gets A Starring Role
ContributorsFeaturedRetail & ConsumerTechnology & IT

The digital revolution has completely changed the way we buy and rent movies. Netflix, Amazon, Apple, Google and other on-demand entertainment service providers have made the brick-and-mortar video stores irrelevant. In July 2018, in Bend, Oregon, the last standing Blockbuster store shut its doors for good. That’s quite a comedown

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How Gdpr Is Affecting Marketing Data
BI & AnalyticsBig DataFinanceFinTechMarketing & SalesRetail & ConsumerUncategorized

It’s been one month since GDPR, General Data Protection Regulation, a policy set in place to address the digital age’s ever increasing flow of personal data, went into effect for European industries. GDPR is meant to give consumers more control over their personal data usage by companies, and this shift

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Food Delivery Via Drones: A Reality In Iceland
ConversationsRetail & Consumer

Goldman Sachs predicts that a $100+ billion market opportunity for drones will exist until 2020 – and that’s not just for military usage. The aviation sector is clearly an attractive market capable of drawing in young entrepreneurial teams from across the world, such as the German startup AIRTEAM – an

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Understanding The Value Of Your Customer: Clv 101
Retail & Consumer

At some point, almost every company faces questions like How good are the customers that we acquire? How do they differ from each other? How much can we spend to encourage their first or next transaction? As a measure that determines the amount of profit a customer brings over the

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Taking A Look At &Quot;Hyper-Personalization&Quot;
ConversationsRetail & ConsumerTech Trends

The sudden evolution of the phone from a single-function device for making calls to a multifunctional pocket computer is one that’s already changed how we conduct business and live our lives a great deal. Now more than ever before, however, our behavior is also influencing this evolution to create products

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Data Science Is Helping Zalando Learn Languages
Data ScienceMachine LearningRetail & Consumer

As a research scientist at the German online retail giant Zalando, Dr. Alan Akbik is an expert in Natural Language Processing and Data Extraction. In his work for the company, which at any given moment is handling massive numbers of online transactions in multiple languages, Akbik helps unveil unique insights

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How 3 Brands Are Using Ai For Enhanced Creativity
Retail & ConsumerTech Trends

This article was originally published on cmo.com Every decade or so, a new, game-changing technology platform changes the way the world works. From the desktop, to mobile, and to the cloud, the landscape continues to advance. And now? We are knee-deep in the artificial intelligence (AI) revolution—one so big that

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Targeting A Secure Future: Igaming As A Case Study
GamingRetail & Consumer

In a world of wide-ranging big data, analytics that have advanced so much that they can even help scouting for the NBA, and with several high-profile data breaches in the UK and the US making worldwide headlines in 2017, it is clearer than ever before that big businesses needs to embrace

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6 Ways To Use Big Data In Ecommerce
Big DataMarketing & SalesRetail & Consumer

The creation and consumption of data continues to rapidly grow around the globe with large investment in big data analytics hardware, software, and services. The availability of large data sets is one of the core reasons that Deep Learning, a sub-set of artificial intelligence (AI), has recently emerged as the hottest

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