Many marketers representing mid-market financial services companies labor under the impression that due to their size and scope, the data-driven marketing tactics used by the dominant players are simply out of reach for them. This is a shame and quite far from the truth. Data, analytics, technology and the overall

The creation and consumption of data continues to rapidly grow around the globe with large investment in big data analytics hardware, software, and services. The availability of large data sets is one of the core reasons that Deep Learning, a sub-set of artificial intelligence (AI), has recently emerged as the hottest

Do you know what an Exabyte is? One Exabyte is equal to one billion gigabytes. So if something is 2.5 exabytes in size, numerically it is written as 2,500,000,000 gigabytes. The full value, showing the gigabytes numerically as well, is probably too many zeroes for anyone to comprehend. Regardless, 2.5

The world of business and customer service has changed immensely over the past few years. Whereas once business was largely driven by outbound marketing and advertising, in today’s world you have to consider the customer experience and your customers’ journey as they interact with your brand. Today, thanks to the

There’s a long history of industries undergoing massive transformations fueled by the power of digital data. The moment has arrived for data to help reshape one of the largest industries of the digital age: marketing. 2016 has been a challenging year for the marketing community, with an eye-opening media transparency

Subscription box businesses are more popular than ever, with average site visits growing by 3,000% over the past three years and revenue skyrocketing (Loot Crate, a DataScience customer, was ranked No.1 on the Inc 5000 fastest growing companies list this year with a whopping 66,789% growth in revenue since 2013).

A few months ago, Airbnb ran a great post about how its trust and safety data scientists build machine learning models to protect users from fraud by predicting bad actors. As the piece illustrated using Game of Thrones, a highly nuanced model is required to determine something like whether someone

DataHero, the self-service Cloud BI provider, just took $6.1 million in a Series A funding round led by existing investor Foundry Group. In addition, it has introduced software industry veteran Ed Miller as its new CEO, and announced a partnership with inbound marketing and sales platform HubSpot. Miller boasts 25 years experience as a software

Data is the new black. Touted as a silver marketing bullet, data and scientific thinking will guide creativity in an evolving social and mobile universe. This is the rationale underlying the launch of OgilvyAmp, essentially an aggregation and rebranding of the data wonk’s buried among Ogilvy’s global offices. This is

STIHL Inc. had a problem. A big problem. With 2013 sales of roughly $3.7 billion, STIHL might be the envy of many. Founded in 1926, the company is the world’s largest manufacturer of chain saws and handheld power equipment. But it was in immediate danger of dramatically losing market share.