When Netflix forayed into original programming by committing $100 million for two seasons of House of Cards, it did so without even watching the pilot. What made Netflix so confident that it thought this decision was a no-brainer? Big Data! Netflix is, at its core, a data-driven company that diligently

Amazon is a big data giant, which is why I want to look at the company in my second post of my series on how specific organisations use big data. We all know that Amazon pioneered e-commerce in many ways, but possibly one of its greatest innovations was the personalized

Supermarket Giant Tesco pioneers Big Data: Turning Customer Loyalty into Royalties