Selected case studies showing how organisations realize the value of big data and analytics to create business solutions and uncover new opportunities.
“Data is part of our new cultural identity, transforming the way we communicate, learn and interact.” – This is the credo of the Data Natives conference, and one of the speakers at the event, Klaas Bollhoefer from The unbelievable Machine Company (*um), is taking it one step further: He adds
Are you considering carrying out or outsourcing a data cleaning project? Find out how to start. Data quality problems At present companies face the challenge of maintaining ever growing collections of data about their customers. This data is often incorrect (e.g. contains duplicate entries), incomplete or incoherent. On the other hand, the
In 1913, the Ford Motor Company was at the forefront of car manufacture. Designing the reasonably-priced Model T to appeal to the masses and employing division of labour & moblised assembly lines in the factory made Ford the largest automobile factory in the world at that time. In 2007, the
The topic of prescriptive analytics or optimization (i.e. linear programming) has received increasing attention over the last few years, including new coverage by analyst firms such as Gartner, Advisory Board, Forrester and several industry thought leaders. Why the attention? Prescriptive analytics is analytics science that guides decision-making processes for businesses.
When Netflix forayed into original programming by committing $100 million for two seasons of House of Cards, it did so without even watching the pilot. What made Netflix so confident that it thought this decision was a no-brainer? Big Data! Netflix is, at its core, a data-driven company that diligently
Amazon is a big data giant, which is why I want to look at the company in my second post of my series on how specific organisations use big data. We all know that Amazon pioneered e-commerce in many ways, but possibly one of its greatest innovations was the personalized