The topic of prescriptive analytics or optimization (i.e. linear programming) has received increasing attention over the last few years, including new coverage by analyst firms such as Gartner, Advisory Board, Forrester and several industry thought leaders. Why the attention? Prescriptive analytics is analytics science that guides decision-making processes for businesses.

When Netflix forayed into original programming by committing $100 million for two seasons of House of Cards, it did so without even watching the pilot. What made Netflix so confident that it thought this decision was a no-brainer? Big Data! Netflix is, at its core, a data-driven company that diligently

Amazon is a big data giant, which is why I want to look at the company in my second post of my series on how specific organisations use big data. We all know that Amazon pioneered e-commerce in many ways, but possibly one of its greatest innovations was the personalized

Supermarket Giant Tesco pioneers Big Data: Turning Customer Loyalty into Royalties