Philip Berliner
Author Archive

Philip Berliner

Social Media Is Dead. Big Data Is On Life Support.
Big Data

Well, big data and social media are quickly becoming obsolete as descriptive terms used to categorize and label vendor-sourced SaaS and managed services used by marketing, PR, consumer insights, risk management, and predictive analysis professionals. When I began working in this sector in 2000, the nature of each of the solutions

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