Nils Fortmann
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Nils Fortmann

Nils Fortmann is head of the Innovation & Activation unit at antwerpes. As one of the top creative agencies on the German healthcare market, antwerpes develops innovative communication solutions with its 140 employees.

The Medflix Principle : How To Use Curated Content For Healthcare
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Netflix excels at attracting users to its platform and hooking them on to the content it provides. For several years, pharmaceutical companies have wanted to achieve the same thing with specialised medical content. But is it that easy to transfer the “Netflix principle” to the pharmaceutical industry? What kind of

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