Grant Shirk
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Grant Shirk

Grant Shirk is the Head of Marketing at Sisu, where he is focused on helping global businesses diagnose why their critical business metrics are changing. An expert in product positioning, enterprise SaaS, and demand generation, he’s helped brands like Fidelity Investments, UPS, USAA, and Viacom design and deliver elegant, intuitive, and useful solutions to tough business challenges. Prior to Sisu, Grant built highly efficient product and marketing teams at Scout RFP, Vera, Box, Microsoft, and Tellme Networks, with a focus on unique positioning and rich customer-driven storytelling. Grant holds a Bachelor of Arts degree in History from Stanford University.

The Next Cdo Challenge: Teaching Every Employee To Think Like An Analyst
ContributorsFeaturedIndustryTechnology & IT

Over the past decade, the idea of a Chief Data Officer (CDO) grew from a loosely-defined, pioneering role to a key partner and peer of the CIO.  Recently Forbes shared a survey of Fortune 1000 companies where almost 70% reported hiring a full-time executive in that role. For most teams,

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