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Google rolls out opt-in “Personal Intelligence” for AI Pro and Ultra users

Vice President Robby Stein highlights a "personal shopper" experience that considers previous purchases and upcoming travel when suggesting products.

byAytun Çelebi
January 23, 2026
in Artificial Intelligence, News
Home News Artificial Intelligence
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Google has integrated “Personal Intelligence” into its AI Mode, a conversational Search feature, allowing it to access user Gmail and Google Photos for individualized responses. The company announced the expansion Thursday, following Personal Intelligence’s debut last week in the Gemini app.

The opt-in feature has started rolling out to AI Mode for Google AI Pro and AI Ultra subscribers in English in the U.S.

Robby Stein, VP of Product, Google Search, said Personal Intelligence provides recommendations that “fit seamlessly into your life,” selecting recommendations without users explaining preferences or plans. He added Personal Intelligence can also assist with shopping, considering purchase history and flight confirmations for product suggestions.

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AI Mode can use a user’s hotel booking from Gmail and travel memories from Google Photos to suggest tailored itineraries, such as recommendations for an ice cream parlor based on previous ice cream photos. For shopping, AI Mode can consider preferred brands and flight details from Gmail to suggest items like windproof coats for a trip to Chicago in March, matching weather and style preferences.

Google states AI Mode does not train directly on Gmail inboxes or Google Photos libraries but trains on specific prompts and the model’s responses.


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Tags: FeaturedGooglepersonal intelligence

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