Samsung Electronics unveiled its “Companion to AI Living” vision at The First Look, its CES 2026 event held in the Latour Ballroom at the Wynn Las Vegas, to showcase next-generation AI-powered devices and experiences through an exclusive exhibition running through January 7. The event focused on AI as Samsung’s philosophy that connects the company’s research and development, product development, operations, and user experience.
TM Roh, CEO and Head of Samsung’s Device eXperience Division, opened The First Look. He described Samsung’s AI leadership and explained how the company’s vast AI-enabled connected ecosystem provides users with a true AI companion experience in daily life. This approach allows users to access more than basic functions from their technology. It provides opportunities to find meaningful moments in various settings. “Samsung is building a more unified, more personal experience across mobile, visual display, home appliances and services,” said TM Roh. “With our global connected ecosystem, and by embedding AI across categories, Samsung is leading the way to offer more meaningful everyday AI experiences.”
SW Yong, President and Head of the Visual Display Business at Samsung Electronics, and Sukhmani Mohta, Chief Marketing and Partnerships Officer for the Visual Display Business at Samsung Electronics America, presented the Entertainment Companion. Samsung’s displays combine hardware excellence and visual intelligence to serve as a true entertainment companion. Samsung draws from twenty years of leading the TV industry to offer a full AI TV lineup. This lineup provides a new way for users to interact with their televisions.
The centerpiece of the display lineup is the 130-inch Micro-RGB TV. This model represents an advance in scale and picture quality. It features the widest and most detailed color spectrum in Samsung TVs. The Timeless Frame design minimizes distractions. It allows the picture to dominate with understated elegance. A micro-sized RGB light source drives the picture quality. Each microscopic red, green, and blue diode shines independently. This produces color in its purest, most natural form. The Micro-RGB AI Engine Pro enables precise control of RGB colors. It creates vivid picture quality in every scene.
Vision AI Companion powers the viewing experience. This AI technology works alongside users as a full entertainment companion. It enhances viewing, dining, and mood throughout the home. Users receive guidance on content to watch, meals to eat, and music to listen to. This extends the TV experience beyond simple viewing. VAC offers intuitive modes for personalization. AI Soccer Mode Pro delivers an exciting game-day experience. It uses AI-driven picture and sound tuning for stadium-level quality. AI Sound Controller Pro adjusts volume for crowd, commentary, or background music. This provides personalized listening for TV shows and movies.
Users make verbal requests to VAC-equipped TVs. These TVs include Micro LED, Micro RGB, OLED, Neo QLED, Mini LED, and UHD models. VAC carries out requests contextually across these types. For different programming, VAC boosts lifestyle experiences. Users find recipes for on-screen meals by asking. VAC uses up-to-date information for recommendations aligned with health and fitness goals. VAC supports multi-device functionality. It sends recipe recommendations to devices like the newly unveiled The Movingstyle kitchen appliance. The Movingstyle moves easily through the home and kitchen for ecosystem integration.
Samsung has led the global soundbar market for eleven consecutive years. The company introduced two new Wi-Fi speakers: Music Studio 5 and Music Studio 7. These expand the integrated ecosystem. They support wider sound system combinations. They enhance audiovisual quality and space aesthetics. Both models feature a timeless dot design by Erwan Bouroullec. This design draws from a universal symbol in music and art. It aligns with Samsung’s signature design language.
Samsung unveiled products that blend with home aesthetics. The ultra-thin OLED S95H has a refined bezel for art gallery elegance. The Freestyle+ portable projector is powered by VAC. It projects content on walls, ceilings, uneven surfaces, corners, and curtains.
The 2026 TV lineup supports HDR10+ ADVANCED. This delivers enhanced brightness, genre-based optimization, intelligent motion smoothing, advanced local tone mapping, and improved gaming experience. As HDR10+ adoption grows among major OTT providers, Samsung launches HDR10+ ADVANCED first in its 2026 lineup. Samsung introduces Eclipsa Audio across all 2026 TVs. This spatial sound system enhances audio performance.
Samsung unveiled its most advanced Odyssey gaming monitor lineup. It includes five new models that advance resolution, refresh rate, and immersive visual performance. The lineup is led by Samsung’s first 6K 3D Odyssey G9. It debuts world-first display technologies for gamers and creators. The lineup includes the next-generation Odyssey G6 and three new Odyssey G8 models. All models use the most powerful Tizen OS version. This OS provides seven years of upgrades, allowing displays to evolve after entering homes.
Cheolgi Kim, Executive Vice President and Head of Digital Appliances Division at Samsung Electronics, and Elizabeth Anderson, Head of Integrated Marketing for Digital Appliances at Samsung Electronics America, outlined the Home Companion vision. Samsung evolves from providing home appliances to true home companions. These companions eliminate stress from daily chores. As of December 2025, SmartThings serves more than 430 million users. This scale provides Samsung with significant insight depth compared to other brands.
The Family Hub AI-enabled refrigerator is the home centerpiece. It received an upgrade to AI Vision built with Google Gemini. This redefines living for an AI future. AI Vision recognizes food items accurately. It tracks items placed into and removed from the refrigerator. This simplifies meal planning and food management. The Family Hub has won ten CES Innovation Awards. Samsung’s AI-enabled fridges received the award for the past three years.
The “What’s for Today?” feature provides recipe recommendations. It bases suggestions on refrigerator contents or offers random options. This reduces stress in choosing meals. Selected recipes appear through SmartThings Food. Users get step-by-step guides to start cooking. Recipes send to connected cooking appliances for seamless process initiation. Video to Recipe converts cooking videos into steps. Users follow along without pausing or backtracking.
FoodNote delivers a weekly report. It recaps food intake patterns, most-used ingredients, recipe recommendations, and restock needs. Now Brief includes more widgets on the Family Hub screen. Voice ID distinguishes family members. It displays relevant content for each individual. These features provide helpful insights and information weekly.
The Bespoke AI Laundry Combo eliminates load transfers between washer and dryer. This solves a major household pain point. The model features a faster super speed cycle and enhanced drying performance. The Bespoke AI AirDresser addresses clothing issues. Auto Wrinkle Care uses strong air and steam jets to smooth shirts. Users hang shirts and wait, easing busy mornings.
The Bespoke AI Jet Bot Steam Ultra uses a Qualcomm Dragonwing processor. It features an Active Stereo 3D Sensor to recognize liquids like coffee, juice, or transparent water. A camera aids navigation. It monitors pets and suspicious activity when users are away, sending notifications. Smarter Bixby enables conversational control for tasks. Samsung’s Bespoke AI appliances received a CES Innovation Award for connectivity and integration.
Samsung announced a partnership with Hartford Steam Boiler. This connects smart appliances to SmartThings for insurance premium reductions. HSB President and CEO Greg M. Barats discussed benefits during the presentation. After a 2025 U.S. pilot, the collaboration expands to more U.S. states and global insurance carriers. This provides increased protections and reduced costs.
Praveen Raja, Vice President and Head of Digital Health at Samsung Research America, introduced the Care Companion vision. It shifts care from reactive to proactive using AI across phones, appliances, wearables, and devices. AI provides personalized health coaching. It offers exercise and sleep coaching to decrease chronic disease risks. It suggests recipes based on refrigerator ingredients. Abnormal signs trigger alerts. Health metrics share via Xealth platform for provider consultations. Samsung expands dementia detection through research partnerships. Wearables register changes in mobility, speech, and engagement indicating cognitive shifts.
Samsung Knox and Knox Matrix form the security foundation for the ecosystem. They safeguard user data continuously. As AI evolves, Knox and Knox Matrix advance. They identify AI risks, protect data in training processes, and approve models through red-team analysis.
