Hisense will livestream its CES 2026 presentation on January 5 at 1 p.m. ET through its website, featuring new leadership hires ahead of the Las Vegas consumer electronics show from January 6 to 9.
Hisense, a China-based company, produces budget-friendly electronics and appliances such as televisions and refrigerators. The firm demonstrated its high-end capabilities at CES 2025 by unveiling a 136-inch micro-LED television. This model has entered the market at a price of $100,000.
The company recently appointed two executives to its leadership team. Sarah Larsen now serves as Chief Marketing Officer. James Fishler holds the position of Chief Commercial Officer.
In a press release, Hisense described Fishler’s professional background in home entertainment, appliances, and heating, ventilation, and air conditioning systems. The statement specified that this expertise supports the company’s efforts as it “builds toward a milestone 2026 and its presence at CES.”
Both Larsen and Fishler bring experience from prominent competitors in the industry. Their prior roles include positions at LG, Samsung, and Beats. This combination equips the new leadership to refine Hisense’s brand positioning.
Sarah Larsen discussed the company’s operational strengths in a recent interview with Tom’s Guide. She identified the rapid transition from product concept to market availability as a primary differentiator for Hisense compared to other manufacturers.
Larsen also pointed to the emerging RGB TV sector as an area of concentrated effort. RGB TV technology represents a developing category within display innovations that Hisense plans to address prominently.
The CES 2026 presentation will address distinctions between mini-LED and micro-LED display technologies. Samsung and LG have issued pre-announcements regarding their micro-LED developments. Hisense maintains strengths in appliances and HVAC systems alongside its display advancements.
CES 2026 occurs at the Las Vegas Convention Center from January 6 through January 9. The event gathers global technology firms to reveal products and strategies.
