Meta is limiting link posts to two per user on Facebook for professional mode accounts and Pages unless users hold a paid Meta Verified subscription costing $14.99 per month.
Social media strategist Matt Navarra observed the test over the last week through screenshots showing affected users restricted to two links. The restriction applies specifically to users in professional mode, which converts a personal profile into a creator profile eligible for discovery by a wider audience, and to Facebook Pages. Meta confirmed the experiment to TechCrunch, stating it targets these account types.
Users within the test can continue posting affiliate links, links within comments, and links to content on Meta platforms such as Facebook, Instagram, and WhatsApp without counting toward the two-link limit. Publishers remain excluded from this test. Meta emphasized that links posted in comments face no restrictions from the limit.
A Meta spokesperson told TechCrunch, “This is a limited test to understand whether the ability to publish an increased volume of posts with links adds additional value for Meta Verified subscribers.” The company conducts this experiment to evaluate potential enhancements for the paid Meta Verified plan, which would enable subscribers to post more than two links. Creators and brands relying on links from their blogs or other external platforms to reach audiences encounter direct effects from this cap.
Meta’s Q3 transparency report provides data on link post engagement in the United States feed. More than 98 percent of views derive from posts without links. Among the remaining views for posts containing links, which total 1.9 percent, the majority originate from pages users follow. Views from friends or groups contribute minimally to link-post impressions.
The report identifies YouTube, TikTok, and GoFundMe as the most common domains appearing in link posts. Once users reach the two-link limit, creators and brands must shift to posting content from other Meta platforms like Facebook, Instagram, or WhatsApp to continue sharing, or cease posting links entirely without purchasing a Meta Verified subscription.
