Uber launched its end-of-year wrap-up feature called YOUBER on Thursday for customers in the United States, aggregating data from Uber rides and Uber Eats orders to recap annual usage patterns.
End-of-year wrap-ups originated with Spotify’s popularization of personalized music listening summaries. This format has expanded to other music streaming services, gaming applications, and YouTube viewing statistics, allowing users to review their habits over the past 12 months.
YOUBER provides detailed insights into user activity. It displays locations traveled via Uber rides, the frequency of requests for Uber Comfort rides, and the number of repeat orders from specific restaurants on Uber Eats, such as returning to the same pizza place multiple times.
The feature identifies exceptional loyalty by highlighting instances where a user ranks in the top one percent of customers for a particular restaurant. This recognition appears regardless of user sentiment toward the data.
YOUBER assigns users one of 14 Uber Personality Profiles based on their habits. Examples include “Do-Gooder” for loyalists of Uber Electric vehicles, “Rise & Shiner” for those who frequently ride early in the morning, and “Delivery Darling” for individuals who “live for deliveries of all kinds.”
Users access their YOUBER results through the app’s homescreen or account page. A “Share this Story” button enables direct sharing of results from within the app to social platforms or contacts.
The feature rolls out immediately to all Uber and Uber Eats customers in the United States.
