Norton has introduced a new Deepfake Protection tool to assist users in identifying manipulated video content. This tool, designed to detect deepfakes, integrates into the existing Norton Genie AI Assistant.
Deepfakes, digital alterations of individuals to appear as different persons, existed before the widespread availability of generative AI models. These manipulations frequently involve swapping faces or heads onto different bodies. The issue persists as a significant concern in various contexts, including its use in spreading political misinformation and in adult content.
The Deepfake Protection tool operates by analyzing both audio and visual components of content for indicators of manipulation. According to a Norton press release issued on July 31, the feature provides contextual protection by identifying inconsistencies or subtle deformations in physical features of individuals within videos. It also detects AI-generated voices, which are often employed in fraudulent schemes.
Initially, Norton Deepfake Protection had limited availability on specific Microsoft Copilot+ PCs. Norton is now expanding this feature’s accessibility. The tool is being rolled out more broadly to users who download the Norton 360 applications on Android and iOS devices. This deployment is currently in an early-access phase.
Presently, the Deepfake Protection tool functions exclusively with English-language YouTube videos when accessed through Norton’s Android and iOS applications. Norton has stated intentions to expand the tool’s capabilities in future updates, including support for additional languages, other video platforms, and a wider range of desktop operating systems.
