Amazon has introduced a new ad-filtering setting for its ad-subsidized Kindle e-readers through a recent software update, addressing concerns about inappropriate content appearing on device lockscreens and home screens. This feature enables users to filter advertisements that may not be suitable for all audiences.
The update, identified as software version 5.18.3, applies to several Kindle models, including the Kindle Scribes, Kindle Colorsoft, and the 11th and 12th generation versions of the basic Kindle and Paperwhite. It introduces two new lockscreen ad options located within the “Your Account” section of the Kindle’s settings interface. The eBook Reader initially reported on this development. Beyond ad-filtering capabilities, the update also incorporates more robust line and text spacing options.
Purchasing an ad-supported Kindle typically provides a $20 discount on the device’s price. Previously, users had no control over the types of advertisements displayed. These ads frequently promoted books, often reflecting personal browsing and reading habits, but also featured a variety of products ranging from automobiles to beauty items. This personalization could lead to the display of advertisements for content, such as romance novels with cover art potentially deemed inappropriate for younger audiences, if the user’s reading history indicated a preference for such genres.
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The new software allows users to disable “Personalized Ads,” which prevents advertisements from being based on their browsing or purchase history. Additionally, a “Filter ads” option can be activated to conceal content considered inappropriate. Amazon retains the discretion to determine what constitutes appropriate or inappropriate ad content. If users enable ad filtering and continue to encounter undesirable advertisements on their Kindle’s lockscreen, the only remaining option to remove all ads is to visit the Amazon website and pay a $20 fee.
