Incident.io, which builds AI tools to manage problems like app outages, secured $62 million in Series B funding led by Insight Partners. This follows a $28.7 million Series A in 2022, bringing total funding over $96 million for the London-based startup.
Founded in 2021 by CEO Stephen Whitworth, Incident.io aimed to consolidate the fragmented tools–like PagerDuty, spreadsheets, and ticketing systems–often used for incident management. Whitworth noted this mix created chaos, an issue his company set out to resolve.
“Fast forward to now, and over 250,000 incidents later, we’ve become the default choice for elite engineering teams moving away from outdated tools,” Whitworth stated. The company counts engineering teams at Netflix Inc., Airbnb Inc., and OpenAI among its clients.
Initially launched on Slack, the incident management product now integrates with Microsoft Teams. Incident.io offers three core products.
Response focuses on coordination and communication during incidents. Status Pages keeps internal teams and external customers informed. Its newest product, On-call, launched in March 2024.
On-call uses AI to manage alerts, ensuring the right personnel are notified efficiently and improving scheduling to minimize disruption for on-call teams.
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Incident.io is now tackling complexity driven by AI-generated code. Anthropic CEO Dario Amodei predicts AI assistance will feature in 90% of code writing by year-end, accelerating development but also increasing the likelihood of complex production issues.
Whitworth argues AI must also be part of the solution. “This year, we’re pushing our functionality to include AI agents to investigate incidents with you,” he said. “We show you what’s wrong, why it’s wrong, and ensure engineers can get to the root cause an order of magnitude faster.”
The company emphasizes augmenting, not replacing, site reliability engineers. Whitworth envisions AI partners freeing engineers from tedious research before they even start investigating, helping them identify root causes and gain critical insights more quickly.
“So teams can significantly reduce downtime and get high-quality engineering time back,” Whitworth explained.
The new $62 million investment will fuel Incident.io’s AI development, including hiring more engineers and building new products. Funds will also support expanding its sales, customer success, and marketing teams to manage growth.
