Dataconomy
  • News
    • Artificial Intelligence
    • Cybersecurity
    • DeFi & Blockchain
    • Finance
    • Gaming
    • Startups
    • Tech
  • Industry
  • Research
  • Resources
    • Articles
    • Guides
    • Case Studies
    • Glossary
    • Whitepapers
  • Newsletter
  • + More
    • Conversations
    • Events
    • About
      • About
      • Contact
      • Imprint
      • Legal & Privacy
      • Partner With Us
Subscribe
No Result
View All Result
  • AI
  • Tech
  • Cybersecurity
  • Finance
  • DeFi & Blockchain
  • Startups
  • Gaming
Dataconomy
  • News
    • Artificial Intelligence
    • Cybersecurity
    • DeFi & Blockchain
    • Finance
    • Gaming
    • Startups
    • Tech
  • Industry
  • Research
  • Resources
    • Articles
    • Guides
    • Case Studies
    • Glossary
    • Whitepapers
  • Newsletter
  • + More
    • Conversations
    • Events
    • About
      • About
      • Contact
      • Imprint
      • Legal & Privacy
      • Partner With Us
Subscribe
No Result
View All Result
Dataconomy
No Result
View All Result

Persado launches AI-powered dynamic email for financial services

Persado claims that financial services companies already using its platform for personalized batch and triggered campaigns have experienced benefits such as a 75% reduction on email operations and a 20% average increase in conversions

byKerem Gülen
March 13, 2025
in FinTech, Industry

Persado, a provider of AI-powered content optimization and personalization solutions for marketing, has introduced “Dynamic Email,” a new AI solution specifically designed for the financial services industry. The tool aims to streamline email campaign setup, content creation, and launch processes for marketing teams.

Streamlining email marketing with AI

Persado Dynamic Email leverages the company’s “Motivation AI” platform, which uses machine learning (ML), natural language processing (NLP), and specialized models to analyze and generate high-performing marketing messages. The platform’s full-stack GenAI capabilities (including an LLM, machine learning layer, and application layer) measure and refine language, emotional response, and engagement.

Key features and benefits of Dynamic Email, according to Persado, include:

Stay Ahead of the Curve!

Don't miss out on the latest insights, trends, and analysis in the world of data, technology, and startups. Subscribe to our newsletter and get exclusive content delivered straight to your inbox.

  • Simplified setup: A one-time setup of a content library with high-performing content, structured around various concepts (e.g., offer, emotion, narrative).
  • HTML implementation: Implementation of HTML, including Persado scripts.
  • Automated updates and optimization: The ability to update content, design, and launch new tests without re-coding within the Email Service Provider (ESP).
  • Purpose-built for financial institutions: Designed to address the specific needs of retail banks, credit unions, and card issuers, focusing on marketing operational efficiency.
  • Secure and compliant: The setup is described as “light” and secure, requiring no access to the institution’s platform or Personally Identifiable Information (PII) data. All content is fully ADA-compliant.
  • Faster compliance: Streamlined review processes for legal teams.

Persado claims that financial services companies already using its platform for personalized batch and triggered campaigns have experienced benefits such as a 75% reduction on email operations and a 20% average increase in conversions. The company highlights a case study where a large U.S. lender used Dynamic Email for a mortgage campaign, reducing setup time by 75% and achieving significant lifts in click-through rates (nearly 140%) and loan applications (over 25%).

The solution is designed to facilitate collaboration between CRM, marketing performance/operations, and data/analytics teams. It supports various use cases, including triggered campaigns (e.g., application abandonment, onboarding), recurring batch campaigns (e.g., mobile app adoption, cross-sell/upsell), and single batch campaigns (e.g., promotions, product releases).

Tags: AImarketing

Related Posts

Qualcomm (QCOM) stock soars as company challenges Nvidia with new AI data center chips

Qualcomm (QCOM) stock soars as company challenges Nvidia with new AI data center chips

October 27, 2025
X loses its ad chief as John Nitti steps down after 10 months

X loses its ad chief as John Nitti steps down after 10 months

October 27, 2025
Microsoft sued by Australia over Copilot pricing practices

Microsoft sued by Australia over Copilot pricing practices

October 27, 2025
TikTok sale finalized as Trump and Xi prepare to close deal this week

TikTok sale finalized as Trump and Xi prepare to close deal this week

October 27, 2025
EU says Facebook and Instagram violate the Digital Services Act

EU says Facebook and Instagram violate the Digital Services Act

October 24, 2025
Europe’s biggest aerospace players unite to build a SpaceX rival

Europe’s biggest aerospace players unite to build a SpaceX rival

October 24, 2025

LATEST NEWS

OpenAI adds scheduling powers to ChatGPT with new Tasks feature

Instagram adds watch history for Reels on Android and iOS

Huawei: Quad-foldable phone is possible in 2026

Watch: SpaceX launches 84 more Starlink satellites in three Falcon 9 missions over 4 days

Mistral AI takes on Google with enterprise AI Studio

Gemini can now generate full presentations from text or files

Dataconomy

COPYRIGHT © DATACONOMY MEDIA GMBH, ALL RIGHTS RESERVED.

  • About
  • Imprint
  • Contact
  • Legal & Privacy

Follow Us

  • News
    • Artificial Intelligence
    • Cybersecurity
    • DeFi & Blockchain
    • Finance
    • Gaming
    • Startups
    • Tech
  • Industry
  • Research
  • Resources
    • Articles
    • Guides
    • Case Studies
    • Glossary
    • Whitepapers
  • Newsletter
  • + More
    • Conversations
    • Events
    • About
      • About
      • Contact
      • Imprint
      • Legal & Privacy
      • Partner With Us
No Result
View All Result
Subscribe

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy Policy.