Mood Media has launched Messaging Copilot, an AI-powered feature within its Harmony Messaging platform designed to simplify and enhance in-store audio communications. By blending artificial intelligence with professional voice talent, the tool enables retailers to produce high-quality audio messages in minutes rather than hours or days.
AI-driven and real-time in-store Messaging
Traditionally, crafting in-store announcements required extensive scripting and voice recording processes. Messaging Copilot eliminates these barriers with a two-step workflow, allowing retailers to:
- Generate scripts using AI-powered recommendations.
- Select professional voice talent with customizable regional accents and tones.
Whether announcing a flash sale or delivering customer service updates, businesses can tailor messaging to align with their brand identity and reach shoppers at the right moment.
“In today’s fast-paced retail environment, real-time messaging is essential for success. Messaging Copilot saves time and resources while helping retailers deliver personalized, locally relevant content at scale,” said Trey Courtney, Chief Product & Partnerships Officer at Mood Media.
With in-store technology playing an increasing role in consumer engagement, Mood Media’s research shows that:
- 42% of shoppers engage with in-store audio and video messages.
- 37% make purchases influenced by these messages.
- Two-thirds of shoppers enter stores without a set shopping list, making real-time messaging a key driver for impulse purchases.
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Key features of Messaging Copilot
- Professional voice selection: Choose from a variety of human-recorded voices with regional accents and natural tones.
- Message Studio: Instantly edit and adjust messages via an intuitive interface.
- AI-powered creativity: Get auto-generated message suggestions to overcome creative blocks.
- Voice Synthesis & Voice Lab: Use emotion-based AI text-to-speech for nuanced voice customization.
