Sopra Steria Next has published its study titled “Generative AI: From Exploration to Impact,” focusing on the global generative AI market. This second edition explores market dynamics, challenges, and opportunities to enhance the value of generative AI.
The study indicates that 2024 was a pivotal year for technological acceleration in generative AI, marked by unprecedented investment levels and the emergence of diverse solutions. Despite this growth, companies reported disappointment, with only 1 in 5 successfully deploying a first use case at scale, amid a proliferation of prototypes (POCs). The report confirms a projection that the generative AI market will reach $100 billion by 2028.
Fabrice Asvazadourian, CEO of Sopra Steria Next, remarked, “2024 stands out as a year of contrast: on one hand, there is technological dynamism and a wealth of AI solutions; on the other, companies are still striving for maturity to fully embrace this revolution. The path is set, but widespread adoption remains a challenge. To succeed, it is no longer enough to simply conduct experiments: the focus now must be on consolidating the foundations, prioritizing the integration of solutions, and concentrating on their tangible impact. The coming months will be decisive in turning this technological momentum into a true driver of process and business reinvention.”
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Technological acceleration and investment growth
Sopra Steria Next reports that 2024 marks a turning point for generative AI, with a dramatic acceleration in growth. There has been nearly a doubling of investments from major tech players in AI infrastructure and generative AI labs. Additionally, Nvidia has successfully met the surge in demand for its GPUs. Continued massive investment is anticipated into 2025 and beyond, following recent announcements from Amazon, Stargate, and Meta.
Featured image credit: Sopra Steria
