The world of AI research is in constant flux, with breakthroughs emerging at a dizzying pace. But where are these advancements happening? While universities have traditionally been the hotbed of scientific discovery, a significant shift is underway. Increasingly, big tech companies play a pivotal role in AI research, blurring the lines between academia and industry.Â
In 2019, 65% of graduating North American PhDs in AI opted for industry roles, a significant jump from 44.4% in 2010. This trend highlights the growing influence of industry labs in shaping the future of AI.
To understand this evolving landscape, I spoke with Shakarim Soltanayev, a Research Scientist at Sony Interactive Entertainment and a former Research Engineer at Huawei. His insights shed light on the motivations, benefits, and challenges of conducting AI research within a large company and how this interplay with academia drives innovation.
Why Companies Embrace Academic Publishing
Tech giants like Google, Meta, Microsoft, and NVIDIA publish research at academic conferences for various reasons.
“First and foremost, publishing research at conferences can be a powerful marketing tool for companies,” Soltanayev said. “These publications serve as a form of indirect marketing, demonstrating the company’s technical prowess and commitment to advancing the field. This boosts their brand image within the research community and in the eyes of customers, partners, and investors. These publications help companies stand out from competitors and strengthen their overall market presence.”
The role that publishing plays in talent acquisition is vital.
“Top-tier conferences such as NeurIPS and CVPR are a prime venue for networking with leading researchers and engineers and recruiting promising students,” Soltanayev said. “By showcasing their work, research laboratories such as Google Deepmind and Meta AI can attract the brightest minds in the field, as top talent often wants to work on groundbreaking problems with access to high-quality resources and collaborators.”
A Two-Way Street: The Exchange of Value
The relationship between academia and industry is not one-sided; it’s a dynamic exchange of knowledge and resources that benefits both sides.
“A great example of academic research directly influencing industry is the development of the convolutional neural network (CNN) architecture,” Soltanayev said. “It was pioneered by Yann LeCun and his colleagues in the academic space, and it has had a major impact on tech products, particularly in computer vision. When AlexNet, a CNN-based model, won the ImageNet competition in 2012, it sparked widespread adoption in the industry. Nowadays, CNNs have a wide range of applications, including image recognition for facial identification and object detection, medical imaging for disease diagnosis, and autonomous vehicles for real-time object recognition.”
On the other hand, the industry has significantly contributed to academic research in several ways.
“One of the most notable contributions is the development of large-scale datasets and powerful computing frameworks,” Soltanayev said. “For example, companies have released massive datasets, such as those for image recognition, language models, and self-driving car simulations, that have become critical for academic research. These datasets provide the necessary scale for training advanced machine learning models, which would be difficult for most academic labs to collect independently. Industry also drives innovation in hardware and software, with the development of GPUs by NVIDIA and deep learning frameworks like TensorFlow by Google and PyTorch by Meta, now standard tools in academic and industrial research.”
Different Priorities, Different Cultures
As AI advances, academia and industry are taking different paths to prioritize and approach these developments.
“The main difference between academia and industry research is the focus,” Soltanayev said. “In academia, the priority is often on long-term, fundamental questions that push the boundaries of knowledge. Researchers have the freedom to explore ideas without the pressure of immediate application. In industry, research focuses more on solving real-world problems and creating products, so the timeline is usually shorter, and there’s more pressure to deliver practical results.”
The variations between the two environments significantly influence the cultural dynamics.
“Academia encourages deep exploration, independent thinking, and publishing findings to advance knowledge,” Soltanayev said. “Industry research, on the other hand, is more collaborative, with teams working together to quickly turn ideas into products or solutions. While academic research often provides the theoretical groundwork, industry research pushes innovation by applying these ideas in real-world situations.”
The Allure of Industry Labs
So, why are more researchers pursuing careers in industry labs rather than traditional academic institutions, and what are the advantages and disadvantages of each path?
“Many researchers are choosing to work at big companies due to the attractive compensation packages,” Soltanayev said. “Salaries in industry labs are typically much higher than those in academia, and they often come with additional benefits such as health insurance, retirement plans, and bonuses. In particular, stock options or equity can be a major draw, especially in tech companies where shares have the potential to grow significantly in value. These financial incentives can offer long-term security that’s harder to achieve in academia, where researchers may face grant-based funding cycles and lower salaries, especially in the early stages of their careers. The stability and benefits that big companies provide, combined with the opportunity to work on high-impact, well-funded projects, make industry labs an appealing choice for many.”
Industry research is often focused on achieving specific business goals and developing new products, which can limit researchers’ freedom to explore topics purely for the sake of knowledge.
“In contrast, academia offers the ability to pursue long-term, curiosity-driven projects, which can be deeply rewarding for those passionate about fundamental research,” Soltanayev said. “Academia also encourages the development of independent research programs and the ability to mentor and teach the next generation of scientists, which many researchers find fulfilling. That said, the “publish or perish” culture in academia can create pressure to produce papers frequently, which may sometimes limit the freedom to take big risks or explore novel ideas. Securing funding and tenure positions can also be highly competitive, adding to the stress of an academic career.”
The industry provides superior financial incentives, job security, and access to resources for tackling significant real-world challenges. On the other hand, academia offers greater intellectual autonomy and opportunities for self-directed research. Both paths have their own advantages, and the decision depends on the researcher’s personal motivations—whether they prioritize immediate impact and compensation or a deeper exploration of fundamental ideas.
The Future of Collaboration
Soltanayev envisions an even more intertwined future for academia and industry.
“I see the relationship between academia and industry in AI becoming even more collaborative,” Soltanayev said. “In the future, I expect to see more partnerships between universities and companies, where academic research provides the groundwork for industry to build upon, while companies provide the data, computing power, and funding necessary to drive large-scale experiments and applications. Companies will continue to play a major role in shaping AI’s future, particularly in applied research and development. With their vast amounts of data and access to powerful computing resources, they’re uniquely positioned to accelerate progress in machine learning, natural language processing, and computer vision.”
Organizations will maintain their influence on AI research by contributing to open-source projects, sharing data, and creating new tools and frameworks. This cooperative environment will play a critical role in expediting advancements in AI and ensuring its responsible progress. With the boundaries between academia and industry becoming increasingly indistinct, we can anticipate even more remarkable progress in AI, driven by the collaborative relationship between these two influential entities.
