Apple’s “It’s Glowtime” event delivered a slew of exciting new product announcements, showcasing the company’s latest innovations in wearables, smartphones, AI, and audio.
Apple Intelligence introduced
Apple unveiled Apple Intelligence, its new AI-powered platform integrated across its devices. This on-device AI system will enhance features like writing tools, smart replies, and image generation. As we summarized in our Apple Intelligence coverage, Apple’s tech focuses on privacy by keeping data on the device, ensuring users’ personal information stays secure.
The beta will roll out in October, with a full release alongside iOS 18 later this year. Is Apple Intelligence only on iPhone 16? Visit the related article and learn!
Apple Watch Series 10 unveiled
Apple introduced the Apple Watch Series 10, the 10th generation of its popular smartwatch line. This new model features a larger OLED display, 40% brighter than previous models, and is thinner at just 9.7mm.
Equipped with the powerful S10 chip, it offers faster performance and improved health-tracking features, including sleep apnea detection (pending FDA approval).
Prices start at $399, with availability beginning September 20, 2024.
iPhone 16 series debuts
The new iPhone 16 series was announced, featuring the A18 chip, offering 30% faster performance than the iPhone 15. New physical buttons, including a camera control button, enhance usability. The iPhone 16 will also feature Apple Intelligence, Apple’s new on-device AI system. The series includes vibrant color options and a return to the vertical camera layout, designed for better spatial video capture with Apple Vision Pro.
Pricing starts at $799, with a release date of September 20, 2024.
iPhone 16 Pro and Pro Max
Apple also unveiled the premium iPhone 16 Pro and iPhone 16 Pro Max models, which boast larger screens (6.3 and 6.9 inches) and the powerful A18 Pro chip. Both models include an upgraded 48MP camera system with a tetraprism design and spatial audio recording.
Prices for the Pro series start at $999, with pre-orders available soon.
AirPods 4 launch
The AirPods 4 were announced, featuring Active Noise Cancellation for the first time in the non-Pro lineup. With improved comfort and personalized spatial audio, these earbuds offer a premium listening experience.
Priced at $129 for the standard model and $179 for the ANC version, they will be available starting September 20, 2024.
AirPods Max update
Apple also refreshed the AirPods Max, now with USB-C charging and new color options. These premium headphones are priced at $549 and will be available for pre-order, with sales starting on September 20.
Apple’s “It’s Glowtime” event showcased its continued innovation, with updates across multiple product lines and a focus on integrating AI-driven features into its devices.
Image credits: Apple
