Starting next year, Canva users can expect significant price hikes on some subscriptions, particularly for the Canva Teams plan, which is seeing substantial increases due to the company’s rollout of new generative AI features. The Verge reports that global customers of Canva Teams, a subscription plan tailored for businesses, will face price increases of over 300% in certain cases. This steep rise is attributed to what Canva describes as an “expanded product experience” brought about by its new AI tools.
Will Canva increase its prices?
In the U.S., some Canva Teams users are witnessing a jump from $120 per year for up to five users to $500 per year. Canva is offering a 40% discount for the first 12 months, which reduces the cost to $300. Meanwhile, in Australia, the monthly fee for five users is shifting from a flat $39.99 AUD to $40.50 AUD per user. This change results in a yearly cost increase from $480 AUD to $2,430 AUD for a team of five, as reported by Information Age.
Canva price increase is one of the biggest increases I have ever seen YoY. pic.twitter.com/8MOEYMcRm3
— Will Sanders (@wlsndrs) August 30, 2024
These price adjustments apply to existing users who had previously locked in lower rates, with Canva now aligning them with the current pricing structure. This change comes after the introduction of new subscription rates in April, which set the cost at $10 per user per month with a minimum of three users.
According to a statement made to The Verge by Canva’s communications lead, Louisa Green, the updated pricing reflects the value added by Canva’s expanded suite of products, which includes new offerings like the Visual Suite and Magic Studio. These generative AI features, including tools like Magic Media and Magic Expand, have broadened Canva’s appeal beyond design and marketing professionals to a more extensive workspace solution.
Although these price increases were not publicly announced and were communicated mainly through customer emails, they mark a sharp shift for Canva, a platform that was once seen as a cost-effective alternative to more expensive graphic design tools like Adobe’s. The news has sparked backlash from users, some of whom are considering canceling their subscriptions in favor of other options, such as Adobe applications. This pricing strategy comes on the heels of Canva’s acquisition of the company behind Affinity’s creative software and amid speculation of a potential public listing in the U.S. in 2026.
Featured image credit: Canva
