The new YouTube ad block popup shows how strict the company is against all these ad blockers that the majority use. Today, we gathered everything you need to know about the new feature, including people’s opinions on social media!
YouTube, the world’s most popular video network, has introduced a new pop-up notice geared at users who use ad-blockers. This decision has created quite a stir in the tech world. In this post, we’ll look at why YouTube implemented the Ad Block Pop-up, how to get around it, and whether investing in a premium membership is still a feasible alternative.
What is YouTube ad block popup?
YouTube, like many tech giants, is facing challenges in the form of declining ad revenues. To counter this, the platform has made several changes, including showing more ads in videos and pushing users toward its paid Premium subscription. Additionally, YouTube is taking action against users who use ad-blockers to enjoy an ad-free experience without subscribing to the paid service.
The YouTube ad block popup also shows how strict the company’s policies are when it comes to ads. Content creators and the platform make most of its revenue from ads and people using ad blockers prevent them from making money.
damn so adblock just wont work on youtube anymore? pic.twitter.com/JDGXpEIfHp
— ct⁷ (@flwerpath) October 5, 2023
How does the YouTube ad block popup work?
By providing a screenshot of the new Ad Block Pop-up, a Reddit user recently highlighted YouTube’s response to ad-blocker usage. This message acts as a warning that continued usage of an ad-blocker will result in limited video viewing, with only three videos available before the pop-up appears.
The warning is simple: “Video player will be blocked after 3 videos – It appears that you are using an ad-blocker.” Unless YouTube is enabled or the ad-blocker is disabled, video playback will be prevented.” This message underlines the importance of commercials in keeping YouTube free for consumers while also providing an ad-free experience through YouTube Premium, which continues to support content producers.
When users receive this warning, they have two options: disable their ad-blocker and enable advertising to be displayed, or subscribe to YouTube Premium for an ad-free experience that continues indefinitely. YouTube has acknowledged that these messages are part of an ongoing experiment to encourage viewers to either enable adverts or try out YouTube Premium.
Is YouTube Premium worth the money?
With the recent introduction of the Ad Block Pop-up, YouTube Premium now offers several reasons to consider investing in the service:
- Daily Use and Cost-Efficiency: At $13.99 per month, YouTube Premium provides substantial value for users who rely on the platform for daily entertainment.
- Informed and Updated: YouTube Premium serves as a valuable news source for those without access to traditional TV, offering a dedicated section for news content from major outlets.
- Background Play for Multitasking: The mobile app’s background play feature allows users to listen to videos while multitasking on their phones.
- Seamless Cross-Device Experience: YouTube Premium offers compatibility across various devices, ensuring a consistent and user-friendly viewing experience.
- Ad-Free Viewing: The most appealing feature of YouTube Premium is its ad-free experience, eliminating interruptions before, during, or after videos. While some creators include sponsor messages, these contribute to the overall content quality and are generally well-received.
So, @YouTube is now disallowing adblock users from watching videos unless either they "allowlist" the ads or they go Premium™. Either YouTube removes this unnecessary feature, or they wind up losing thousands, if not, millions of users. pic.twitter.com/Uh3ySb6jYs
— Dante's Strange Diaries (@Undeath_Studios) September 28, 2023
Given these advantages, YouTube Premium emerges as a practical choice in an era of financial considerations. Reassessing your streaming subscriptions to retain those that enhance your entertainment experience is a wise approach, and YouTube Premium stands out as a service that not only streamlines your viewing but also ensures uninterrupted and gratifying content consumption.
Featured image credit: CardMapr.nl/Unsplash
