Artificial intelligence is slowly becoming one of the most crucial parts of human lives as social media applications are starting to adapt to the environment and add AI features, including the Instagram AI chatbot. The Meta-owned application has been testing the chatbot in Instagram DMs, discovered by an app researched on Twitter.
Meta is one of the biggest technology companies in the world, and seeing the immense growth of AI in the social media industry, it is not surprising to see the company implementing more AI-powered solutions to its platforms. The company already has AI implemented into Facebook in different areas; it is time to widen the span with the Instagram AI chatbot.
Instagram AI chatbot: What will it offer?
Alessandro Paluzzi shared some of its features on Twitter and included screenshots to back up their claims. Paluzzi is an app researcher, and they have leaked many features and even new apps coming to different platforms in the past and are considered a reliable source for these kinds of news.
According to Paluzzi, the Instagram AI chatbot “will be able to answer questions and give advice.” Moreover, the user will be able to choose from 30 different personalities before getting an answer.
- Answer questions
- Give you advice
- Choose from 30 different personalities
- Inspire your creativity
As seen in the image below, the Instagram AI chatbot can help you under three headings, and it will help you “bring AI to your chats for a more fun and engaging experience.” It will answer your questions and give advice, you will be able to chat with 30 different personalities and find which one you like best, and finally, it will inspire your creativity by helping you find the best way to express yourself and get help writing messages.
#Instagram is working on bringing AI Agents (Bots 🤖) to your chats for a more fun and engaging experience 👀
ℹ️ AI Agents will be able to answer questions and give advice.
You'll be able to choose from 30 different personalities. pic.twitter.com/4eWLBbvs8w— Alessandro Paluzzi (@alex193a) June 5, 2023
How to access the Instagram AI chatbot
Once it rolls out, it will be pretty easy to access the chatbot in DMs. Think of giving Midjourney a task using the “/imagine” prompt. In order to access the Instagram AI chatbot, you will write “@” in DMs, and it will automatically show the AI option right above your message. Paluzzi has shared an example of it, and you can see it in the image below.
Snapchat’s My AI also has a pretty close design, but it appears as a different chat on people’s chat page. Instagram decided to make it available through a prompt. However, keep in mind that Paluzzi is an app researcher, which means that this feature is still not official, and there is still more time until Instagram rolls it out. The company will need more time to improve its features in the coming months.
— Alessandro Paluzzi (@alex193a) June 5, 2023
Artificial Intelligence and social media
Artificial intelligence (AI) is revolutionizing how we engage and communicate on social media sites. Social media marketers can use AI technologies to produce and modify content, monitor and analyze user activity, target and optimize advertisements, and locate and cooperate with influencers.
Artificial intelligence-powered content production systems may assist marketers in creating interesting and relevant text and graphic material for their social media campaigns. Lately, for example, is a program that analyzes previous social media postings and creates fresh material based on best practices. ChatGPT is a chatbot system that can create human-like natural language answers. Based on diverse algorithms, generative AI may also generate unique images, films, music, and text.
Artificial intelligence in social media marketing provides several chances and benefits for companies to improve their online presence and engagement. Marketers may save time and money by employing AI technologies, enhancing content quality and relevance, increasing user happiness and loyalty, raising conversion rates and income, and gaining a competitive advantage in the market.
Apart from boosting revenue and helping marketers, tools like the Instagram AI chatbot or Snapchat’s My AI, users will have a more pleasant experience, and they will feel like everything is under their hands. This way, regular users will also be able to use the benefits that artificial intelligence offers.
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