What is your mission statement?
As the pioneer of Enterprise Behavioural Analytics our goal is to provide financial institutions with the insight and tools needed to improve investment performance, better manage conduct and risk – leading to increased assets under management and enhanced reputation.
Our single performance and conduct management system provides algorithms and decision support dashboards needed to understand where alpha exists and improve success rates, capital allocation, stock selection and timing. It also enables compliance teams to automatically identify and proactively manage unusual trading behaviour and potential suspicious activity.
Our mission is to enable financial institutions to manage the strategic impact of behaviour on operations and culture, helping to transform standards of investment performance and conduct.
Where are you headquartered?
We are headquartered in the City of London where much has been said about talent and concentration of financial sector, and this is true. For us, London is also the perfect place to pioneer the new enterprise behavioural analytics category with the city’s concentration of asset managers and a regulatory environment open to innovation.
Who do you think will be the most influential figures (or companies) in FinTech, in 2015?
Those people who are working at an enterprise level to help financial institutions to transform their operations and culture. These people will include technologists and behavioural scientists, and also the innovators working in existing financial institutions and the regulators.
What kind of year do you foresee for your company, and the industry as a whole?
I think the financial industry will see continued growth driven by disruption enabled by technology and the industry-wide need for change. There is strong interest in how enterprise software can transform existing financial institutions. The further adoption of Enterprise Behavioural Analytics by leading hedge funds, banks and asset managers signals this smart enterprise software is set to become one of the next disruptive categories within financial services.
What are your key targets for 2015?
We have spent the last few years developing our core platform and solutions with leading financial institutions such as Man Group. Sybenetix is now poised for accelerated growth through customer expansion, including a global asset manager and global bank, establishing its US operations and broadening discussions with potential investors.
What are the key hurdles for growing your business this year?
We face a number of common challenges associated with fast-growth companies connected with meeting demand while scaling in a focused and disciplined way. We’re very lucky to have a world-class team of technology, behavioural science and finance experts to navigate this exciting opportunity.
What are your thoughts on the current state of FinTech?
As currently defined, FinTech has been focused on 10% of the financial services sector concerned with categories such as payments, peer-to-peer lending, crowd funding and digital currencies. That means 90% of financial services have yet to be disrupted by FinTech.
