Content monetization startup, Skimlinks, which helps digital publishers get value through their affiliate marketing, has announced raising $16 million in a Series C funding round.

The latest capital will help in platform expansion to assist publishers get more value out of their commerce-related content. Termed “comtent”, this type of shopping-oriented editorial content includes product galleries, reviews, features, gift guides, wish lists, and deal news, explains their news release.

The round was spearheaded by Frog Capital, and saw contribution from existing investors Bertelsmann Digital Media Investments (BDMI), Greycroft, Sussex Place Ventures and Silicon Valley Bank (SVB).

Vouching for the innovator, Iyad Omari, a Partner at Frog Capital said : “Publishers are increasingly turning to content-led monetization strategies for growth, as traditional digital display advertising rates continue to decline. With incredibly efficient technology and deep commerce insight, Skimlinks has become the go-to content monetization partner for the world’s most prestigious digital publishers.”.

“We are very impressed by what Alicia and her team have achieved and look forward to working with them to make this an even bigger success story,” he added.

The current investment round took the total capital raised so far, to $24 million in equity.

Founded in 2007 Skimlinks has increased its customer base emphatically last year with Vox Media, Time Inc and Cafemom added to an attractive list that includes clients such as Gawker Media, Hearst and Condé Nast all the while earning a revenue of over $625 million in sales for its 20,000 retail partners. The workforce saw a 40% growth while they also opened an office in the U.S., in New York.


(Image credit: Skimlinks)

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