Qlik, the business intelligence & visualization solutions provider has been selected by the frozen ready-meals manufacturer and retailer COOK, to help glean customer buying trends, inventory, and margins through this festive season.

Jeff Turner, head of IT for COOK explained, “As all of the products we sell are prepared by hand in our kitchen, it’s vital that we’re able to effectively manage our stock. QlikView has provided us with the ability to make incredibly timely decisions about production during one of our key trading periods. It has been a massive leap for the company and we can see no shortage of opportunities for the future.”

Qlik in alliance with partner Informance have developed the QlikView Christmas Stock Tracker App, which will let COOK’s food, production, and retail teams gain “timely and relevant” insight information about inventory and stock, further enabling them to better anticipate demand and advise production teams.

Sean Farrington, RVP Northern Europe & MD UK & Ireland at Qlik, further notes, “We’re delighted to see that the platform is giving multiple teams at COOK access to data and allowing them to make strategic stock decisions in a timely fashion.”

“QlikView was designed on the premise that data is for eveyone, not just the IT department, so we’re thrilled that COOK has been able to benefit from this approach during the busy festive period,” he said.

A news release announcing the situation also noted that COOK intends to expand QlikView usage across their enterprise with the introduction of a number of manufacturing-specific QlikView dashboards that will be implemented to support COOK’s long-term IT strategy.

(Image credit: Wendell)