Buddy announced availability of its new platform that hosts and manages data generated by any connected device, for the first time enabling measurement of a device from the moment it’s turned on throughout its entire lifecycle. This data, often referred to as “telemetry data”, conveys information about the performance and usage of the device, and is now accessible from any common BI tool.

Buddy helps answer the question, ‘How is this device being used?’, and ‘Is it performing like we designed it to?”. Buddy is live with customers in industries such as aviation, automotive (connected cars), retail, connected home, consumer electronics and embedded silicon.

With this platform, performance and usage data from all connected or or “Internet of Things” will become accessible for analysis. Product management, engineering and support teams can then use this data, and the insights that are derived from it, to dramatically increase their ability to build better products and support the customers of these products in-market.

David McLauchlan, CEO of Buddy Platform, Inc. Said “Now that devices as varied as door locks, light bulbs, kiosks and cars are all becoming connected, there’s a huge amount of data that can give manufacturers exactly the information they need to support and improve their products,” he added  “Device manufacturers are not cloud infrastructure companies. They’ve built technology into their products to control the device, but haven’t built the infrastructure to access and use the device’s telemetry data to improve the product and delight customers. Buddy makes it fast and easy to access those insights and immediately understand more deeply how customers are using these kinds of IoT devices,”

However, the regulatory environment for data storage is making this challenge more complex. Several countries are enacting legislation that outlines the criterion for data use and storage.

Devices can send raw telemetry data to regionally sandboxed, Global Buddy API endpoints using this platform. With Buddy’s integrated services like BuddyVault and BuddyView, the data can be securely stored, managed, queried and exposed back to the customers.

This may take the form of integrations into common business intelligence tools, or as raw APIs that can be plugged into any customer or M2M scenario. With the addition of a few lines of code, the Buddy Platform offers the lowest overhead solution for extracting telemetry data from a device, and can make an unprecedented amount of device performance data broadly accessible to an organization.

Any device with an internet connection can use Buddy because it uses standard technologies including REST service over HTTPS,There are no agents, no heavy runtime to install, and the platform offers access managed, queried subsets of the data, which are available via completely customized JSON APIs.

(Image credit: Buddy)


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