Dataconomy
  • News
  • AI
  • Big Data
  • Machine Learning
  • Trends
    • Blockchain
    • Cybersecurity
    • FinTech
    • Gaming
    • Internet of Things
    • Startups
    • Whitepapers
  • Industry
    • Energy & Environment
    • Finance
    • Healthcare
    • Industrial Goods & Services
    • Marketing & Sales
    • Retail & Consumer
    • Technology & IT
    • Transportation & Logistics
  • Events
  • About
    • About Us
    • Contact
    • Imprint
    • Legal & Privacy
    • Newsletter
    • Partner With Us
    • Writers wanted
Subscribe
No Result
View All Result
Dataconomy
  • News
  • AI
  • Big Data
  • Machine Learning
  • Trends
    • Blockchain
    • Cybersecurity
    • FinTech
    • Gaming
    • Internet of Things
    • Startups
    • Whitepapers
  • Industry
    • Energy & Environment
    • Finance
    • Healthcare
    • Industrial Goods & Services
    • Marketing & Sales
    • Retail & Consumer
    • Technology & IT
    • Transportation & Logistics
  • Events
  • About
    • About Us
    • Contact
    • Imprint
    • Legal & Privacy
    • Newsletter
    • Partner With Us
    • Writers wanted
Subscribe
No Result
View All Result
Dataconomy
No Result
View All Result

Trade Me Standardizes on Splunk Enterprise

by Eileen McNulty
September 17, 2014
in News
Home News
Share on FacebookShare on TwitterShare on LinkedInShare on WhatsAppShare on e-mail

Press Release: Splunk, provider of the leading software platform for real-time Operational Intelligence, today announced that Trade Me, the leading online marketplace and classified advertising platform in New Zealand, has standardized on Splunk Enterprise. Splunk software is now in the hands of Trade Me business analysts who analyze data across the company’s various digital channels. Splunk software enables Trade Me to gain business insights from the machine data produced by more than 70 million page impressions and 15 million mobile API calls per day. Watch the Trade Me video or read the case study to learn more about how Trade Me has optimized customer experiences since deploying Splunk software.

 

“Splunk Enterprise tells us what is happening across the Trade Me platform and ensures our 3.5 million registered members can trust Trade Me for all types of commerce transactions,” said Matt van Deventer, head of infrastructure, Trade Me. “When our business analysts discovered the capabilities of Splunk Enterprise, the IT team was able to quickly train them to build their own dashboards and visualizations. Business analysts at Trade Me now use Splunk software daily to generate their own business insight reports out of massive volumes of formerly disparate data sets. These insights have led to improved customer experiences through the creation of new features, services and campaigns. As a result, it has helped us see new revenue generating opportunities.”

 

Originally a Splunk customer for IT infrastructure monitoring, Trade Me has expanded its use of Splunk software to analyze clickstream, mobile and business data across its many websites, mobile apps and relational databases to gain insights into customer journeys, preferences and bidding actions. Insights are analyzed in real time to show the implications of new site features, photos, listings or marketing campaigns. Recently, Trade Me correlated a large inbound volume of job applications to the timing of a television commercial promoting its Trade Me Jobs website, proving the value of that particular advertising campaign. The company also uses Splunk Enterprise to improve the customer experience by quickly identifying the source of any errors or issues and resolving them before site visitors are impacted.


Join the Partisia Blockchain Hackathon, design the future, gain new skills, and win!


“Trade Me is a classic example of a Splunk customer who started out by finding significant value in IT operations and later discovered the Splunk ROI multiplies as you add data and use cases,” said Dan Miller, country manager, Australia and New Zealand, Splunk. “Trade Me has created a business culture that uses big data in real time to improve the bottom line. It has discovered the valuable role business analytics should play in multi-channel environments that produce massive volumes of data sets from both new and traditional sources. Like many of our loyal customers, Trade Me trusts Splunk software to reveal previously hidden business insights.”

Follow @DataconomyMedia

(Image credit: Trade Me)

Tags: splunkTrade Me

Related Posts

How did ChatGPT passed an MBA exam

How did ChatGPT passed an MBA exam?

January 27, 2023
Google code red: ChatGPT and You.com like AI-powered tools threatening the search engine. Moreover, latest Apple Search rumors increased the danger.

Google code red: ChatGPT, You.com and rumors of Apple Search challenge the dominance of search giant

January 26, 2023
T-Mobile data breach 2023 explained: Learn how did the leak happen and explore T-Mobile data breach history. It is not the first time of the company

T-Mobile data breach 2023: The telecom giant got hacked eight times in the last six years

January 20, 2023
Microsoft layoffs 2023: Amazon job cuts that affect 11,000 employees explained. Big tech layoffs continue... Learn why and what will happen next.

Microsoft layoffs will affect more than 11,000 employees

January 18, 2023
Medibank Data Breach Class Action: Compensation can reach up to $20,000 per person

Medibank Data Breach Class Action: Compensation can reach up to $20,000 per person

January 16, 2023
What is DoNotPay AI Lawyer? The world's first robot lawyer ready to give $1 million to represent you. How does it work? Keep reading.

DoNotPay AI lawyer is ready to give $1 million for any case in US

January 12, 2023

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

LATEST ARTICLES

AI Text Classifier: OpenAI’s ChatGPT detector indicates AI-generated text

A journey worth taking: Shifting from BPM to DPA

BuzzFeed ChatGPT integration: Buzzfeed stock surges after the OpenAI deal

Adversarial machine learning 101: A new cybersecurity frontier

Fostering a culture of innovation through digital maturity

Nvidia Eye Contact AI can be the savior of your online meetings

Dataconomy

COPYRIGHT © DATACONOMY MEDIA GMBH, ALL RIGHTS RESERVED.

  • About
  • Imprint
  • Contact
  • Legal & Privacy
  • Partnership
  • Writers wanted

Follow Us

  • News
  • AI
  • Big Data
  • Machine Learning
  • Trends
    • Blockchain
    • Cybersecurity
    • FinTech
    • Gaming
    • Internet of Things
    • Startups
    • Whitepapers
  • Industry
    • Energy & Environment
    • Finance
    • Healthcare
    • Industrial Goods & Services
    • Marketing & Sales
    • Retail & Consumer
    • Technology & IT
    • Transportation & Logistics
  • Events
  • About
    • About Us
    • Contact
    • Imprint
    • Legal & Privacy
    • Newsletter
    • Partner With Us
    • Writers wanted
No Result
View All Result
Subscribe

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy Policy.