Dataconomy
  • News
  • AI
  • Big Data
  • Machine Learning
  • Trends
    • Blockchain
    • Cybersecurity
    • FinTech
    • Gaming
    • Internet of Things
    • Startups
    • Whitepapers
  • Industry
    • Energy & Environment
    • Finance
    • Healthcare
    • Industrial Goods & Services
    • Marketing & Sales
    • Retail & Consumer
    • Technology & IT
    • Transportation & Logistics
  • Events
  • About
    • About Us
    • Contact
    • Imprint
    • Legal & Privacy
    • Newsletter
    • Partner With Us
    • Writers wanted
Subscribe
No Result
View All Result
Dataconomy
  • News
  • AI
  • Big Data
  • Machine Learning
  • Trends
    • Blockchain
    • Cybersecurity
    • FinTech
    • Gaming
    • Internet of Things
    • Startups
    • Whitepapers
  • Industry
    • Energy & Environment
    • Finance
    • Healthcare
    • Industrial Goods & Services
    • Marketing & Sales
    • Retail & Consumer
    • Technology & IT
    • Transportation & Logistics
  • Events
  • About
    • About Us
    • Contact
    • Imprint
    • Legal & Privacy
    • Newsletter
    • Partner With Us
    • Writers wanted
Subscribe
No Result
View All Result
Dataconomy
No Result
View All Result

Dentsu razorfish Selects MapR Distribution including Hadoop for its Next Generation Communication Platform

by admin
September 4, 2014
in News
Home News
Share on FacebookShare on TwitterShare on LinkedInShare on WhatsAppShare on e-mail

MapR Technologies, Inc., provider of the top-ranked distribution for Apache™ Hadoop®, today announced that Dentsu razorfish, a joint venture between digital agency razorfish and Dentsu, the world’s leading advertisement firm, has deployed the MapR Distribution including Hadoop as the underlying technology for its Next Generation Communication Platform (NGCP) solution. The MapR Distribution enables Dentsu razorfish to cost-effectively leverage vast amounts of data for real-time analysis and strengthen the success of the digital marketing services it provides for clients.

The ability to rapidly access, analyze and take action on information from multiple sources provides a competitive advantage in the advertising industry, as successful online-to-offline and omni-channel commerce campaigns are increasingly driven by effective data analysis. Dentsu razorfish recognized the importance of leveraging big data with its NGCP and decided to utilize Hadoop technology for data management. The MapR Distribution including Hadoop is an enterprise-grade platform which enables Dentsu razorfish to process a variety of sales information, search logs and other real-time data for its data-driven marketing efforts within the NGCP, helping clients to effectively build strong brand relationships with their customers.

“MapR was the absolute best choice in terms of cost and performance, including real-time capability and serviceability, which are key criteria behind this analytics system project,” said Mr. Hidenobu Sakata, senior technology director at Dentsu razorfish. “We felt that MapR presented a well-balanced mix of open source software with their patented technologies. The fact that MapR comes standard with enterprise-grade capabilities not found in other Hadoop distributions was a main focal point in our decision.”

The MapR Distribution was chosen for its unique features, including:
•       A file system fully supporting random read/write processing, as well as the industry standard NFS (conforms to POSIX) interface to accelerate real-time data analysis and processing for data-driven marketing at business speeds.
•       A redundant, node-based job management system that stabilizes service levels by maintaining the status of every job within the cluster, eliminating the need to start a job over from scratch if an error occurs.
•       A decentralized and redundant metadata management feature that is optimized for performance and able to exclude single points of failure. This reduces the number of servers needed, optimizes operations and cuts down on total cost of ownership (TCO).

“We’re excited to be part of the digital marketing platform that enables Dentsu razorfish to analyze data in real-time to optimally serve their clients,” said Martin Darling, vice president, Asia Pacific/Japan at MapR Technologies. “The enterprise-grade MapR Distribution is built to help ad tech agencies effectively manage massive amounts of data from multiple sources to drive successful ad targeting, analysis, forecasting and optimization.”

Follow @DataconomyMedia

Image Credit: MapR

Related Posts

How did ChatGPT passed an MBA exam

How did ChatGPT passed an MBA exam?

January 27, 2023
Google code red: ChatGPT and You.com like AI-powered tools threatening the search engine. Moreover, latest Apple Search rumors increased the danger.

Google code red: ChatGPT, You.com and rumors of Apple Search challenge the dominance of search giant

January 26, 2023
T-Mobile data breach 2023 explained: Learn how did the leak happen and explore T-Mobile data breach history. It is not the first time of the company

T-Mobile data breach 2023: The telecom giant got hacked eight times in the last six years

January 20, 2023
Microsoft layoffs 2023: Amazon job cuts that affect 11,000 employees explained. Big tech layoffs continue... Learn why and what will happen next.

Microsoft layoffs will affect more than 11,000 employees

January 18, 2023
Medibank Data Breach Class Action: Compensation can reach up to $20,000 per person

Medibank Data Breach Class Action: Compensation can reach up to $20,000 per person

January 16, 2023
What is DoNotPay AI Lawyer? The world's first robot lawyer ready to give $1 million to represent you. How does it work? Keep reading.

DoNotPay AI lawyer is ready to give $1 million for any case in US

January 12, 2023

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

LATEST ARTICLES

Fostering a culture of innovation through digital maturity

Nvidia Eye Contact AI can be the savior of your online meetings

How did ChatGPT passed an MBA exam?

AI prompt engineering is the key to limitless worlds

Transform your data into a competitive advantage with AaaS

Google code red: ChatGPT, You.com and rumors of Apple Search challenge the dominance of search giant

Dataconomy

COPYRIGHT © DATACONOMY MEDIA GMBH, ALL RIGHTS RESERVED.

  • About
  • Imprint
  • Contact
  • Legal & Privacy
  • Partnership
  • Writers wanted

Follow Us

  • News
  • AI
  • Big Data
  • Machine Learning
  • Trends
    • Blockchain
    • Cybersecurity
    • FinTech
    • Gaming
    • Internet of Things
    • Startups
    • Whitepapers
  • Industry
    • Energy & Environment
    • Finance
    • Healthcare
    • Industrial Goods & Services
    • Marketing & Sales
    • Retail & Consumer
    • Technology & IT
    • Transportation & Logistics
  • Events
  • About
    • About Us
    • Contact
    • Imprint
    • Legal & Privacy
    • Newsletter
    • Partner With Us
    • Writers wanted
No Result
View All Result
Subscribe

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy Policy.