Berlin-based business intelligence platform adjust have secured $7.6 million in Series C funding round. to bolster their outreach in the U.S. The round saw contributions from existing investors Target Partners, Iris Capital and Capnamic Ventures, as well as new investment from ACTIVE Venture Partners. With the war chest, adjust are training their sights on world domination, focusing on the North American, Chinese and Japanese markets.
Headquartered in Berlin and with offices in San Francisco and Istanbul, adjust offers mobile marketers a scalable, insightful, aesthetically-pleasing tool to find out which marketing sources are working best for them, and how their users are engaging with and reacting to their apps.
Philipp Schroeder, a founding partner at ACTIVE Venture Partners who will join Adjust’s Board of Directors, explained in a statement why the future is bright for adjust. “Adjust has a top quality industry-leading technology in attribution analytics, and is already enhancing many partner platforms such as Facebook, Twitter, Tapjoy, Upsight and many more with their technology,” he said. “Additionally, we recognize their big ambitions and see an excellent cultural fit between our companies.”
He continued, “Adjust is truly transforming the way developers and marketers run mobile ad campaigns through reliable, transparent and neutral third-party data access and sophisticated analysis, and we’re looking forward to being a part of their accelerated global expansion.”
With 40% of adjust’s existing revenue stemming from Asia and US, and with more than 100 new client sign-ups a week, expansion seems inevitable. To that effect, industry talent Shawn Bonham will supervise the Asian outreach as adjust’s new Managing Director for Japan and South East Asia.
Integrated with more than 300 networks and partners globally, Adjust is an official Mobile Measurement Partner of Facebook and Twitter. Their existing clients such as Universal Music, Viacom, Yelp, Scopely, Kingsoft, DeNA, BuzzFeed Inc. and Deutsche Telekom.
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(Image credit: Adjust)
