It’s becoming increasingly clear that possessing big data and extracting value from it are two entirely different things. In discussion with Dataconomy earlier this week, Alpine Data Labs’ CMO Bruno Aziza remarked: “It’s really hard to extract value out of big data today. I think if you look at market research, only 4% of companies get value out of their big data investments.”

There are several speed bumps on the roadmap to becoming a data-driven enterprise; unstructured data, ill-suited data architecture and cost of hiring the right people and owning the right hardware can all inhibit the success of big data initiatives. But which of these factors is the biggest pain point when trying to launch a big data initiative? Let us know what you think below.

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(Image Credit: Quinn Dombrowski)

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