Oracle Social Cloud on Tuesday announced LinkedIn support for its Social Relationship Management (SRM) platform, allowing Oracle Social customers the ability to publish, engage, automate, and analyze LinkedIn activities within the Oracle SRM platform.

Oracle will now join LinkedIn’s Certified Company Page Partners Program, which offers tools and services to advertisers to help manage their LinkedIn presence. Adobe, Salesforce.com, Hootsuite are also a part of the programme.

“The launch of Oracle Social’s LinkedIn support will better serve B2B companies, as well as companies needing a complete multichannel social strategy to reach and engage with LinkedIn’s influential users,” Oracle said in a statement. “Oracle Social helps customers connect throughout the buyer’s entire journey.”

Oracle SRM customers will now be able to perform the following activities on LinkedIn:

1) Publish: View and manage existing drafts, and schedule and publish LinkedIn Company Page and Showcase Page updates. Create new page updates to the managed pages. Apply targeting capabilities to updates by geography, language preference, company size, job function, industry, and seniority.

2) Engage: View, manage, and respond to likes and comments around those company shares, engaging directly with LinkedIn members.

3) Workflow & Automation: Manage authorization of LinkedIn Company Pages and Showcase Pages within the Oracle SRM platform and organize pages within various bundles. Assign users for management, publishing, and engagement permissions for pages within various bundles of the Oracle SRM account.

4) Analytics: Oracle SRM offers page-level and post-level reports that include metrics such as number of likes and comments on a LinkedIn update.

Judith Sim, senior vice president and chief marketing officer at Oracle, commented on the announcement on Wednesday:

“Social networks provide what no other data source has to date and that’s revealing customer preferences so businesses can truly understand needs, wants, desires, and dislikes.”

“LinkedIn is an invaluable platform for marketers, especially B2B organizations like Oracle. Oracle gains a better understanding and interaction with customers, potential customers and influencers to deliver a superior customer experience across the complete life cycle.”

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(Image Credit: Peter Kaminski)

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