Oracle Offers New Data-as-a-Service To Help Companies With Marketing and Social

Almost six months after the purchase of BlueKai, Oracle has announced two new services to “help business users drive smarter, more informed decisions across the enterprise.”

The newly released service, dubbed Oracle Data Cloud, will have two offerings involved: Oracle DaaS (Data-as-a-Service) for Marketing and Oracle DaaS for Social. The former will be subscription based product giving marketers access to anonymous user-level data across a number of sources, whereas the latter will deliver enriched social media data providing intelligence on customers, competitors and market trends.

“Unbundling data from SaaS applications has enhanced a business user’s ability to activate insights gleaned from external data sources, leading to more engaging and personalized customer experiences,” said Omar Tawakol, general manager and group vice president, Oracle Data Cloud.

“The Oracle Data Cloud brings together a best-in-class data platform with the world’s largest data marketplace to drive smarter decisions for marketing and social, and it will eventually include other enterprise functions such as sales and service.”

The company said that Oracle’s platforms will give customers access to more than 1 billion profiles and 700 million social messages a day from 40 million websites. While Oracle DaaS for Marketing is available now in a new subscription model, Oracle DaaS for Social currently has limited availability. Oracle did not specify pricing for the new services.