The hype around the term “big data” can be pernicious. The ubiquity of the term, coupled with a lack of understanding about what it actually means, often leads to overly-ambitious expectations of what big data projects can actually achieve.

This week, guest contributor Jamal Khawaja aimed to clear the fog around big data by busting some common myths. We’re intrigued to know which one of these myths our readers think is the biggest error, and most likely to lead to failing, ill-thought-out big data initiatives:

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We will be releasing the results of this poll in our newsletter next week! Sign up here:


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