Can You Turn Big Data into Big Dollars?

Eileen McNulty · June 21, 2014

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Big Data can be extremely valuable- it can help you optimise business processes, speed up operational decision-making and uncover new monetizing opportunities- if you know how to use it. In “Can You Turn Big Data into Big Dollars?”, EMC’s Bill Schmarzo (and his “über-creative marketing folks” talks you through how Big Data can equate to Big Dollars- taking you through the prpjected financial boost of big data, and where this money can be made. The infographic stand’s for Schmarzo’s 4 M’s, a counterpoint to the traditional 3 V’s, which stands for “Make Me More Money”!

Read more on Schmarzo’s blog post here.

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The Author

Eileen McNulty

Eileen McNulty-Holmes is the Head of Content for Data Natives, Europe’s largest data science conference. For the past ten years, they have written, edited and strategised for companies and publications spanning tech, arts and culture. With a core focus in journalism and content, Eileen has also spoken at conferences, organised literary and art events, mentored others in journalism, and had their fiction and essays published in a range of publications. They are passionate about amplifying marginalised voices in their field (particularly those from the LGBTQ community), AI, and dressing like it’s still the ’80s