SalesPredict, a SaaS technology provider that helps B2B companies by using predictive analytics, announced on Monday that it has received $4.1 million in Series A funding from Yandex, KCG Captial and existing investors. The funding round brings the total capital investment in SalesPredict to $5.3 million.

The product works by analysing and combining a variety of data sources, covering everything from a company’s CRM and marketing automation solutions to social media and the open web. By looking at the successes and failures of past deals, along with other data from Wikipedia, Google and Yahoo’s APIs, and profiles of people in companies, SalesPredict gives a grade from A to D on how likely the prospect will turn into a sale. From this data, sales teams will have information on the best ways to pitch to their customer, “what their likely pain points are, what vertical they are in and their most likely buying persona,” ultimately helping the sales team sell the right product to the customers most likely to buy.

“SalesPredict is here to prove that you don’t need to hire an expensive team of data science consultants in order to gain actionable insights from your CRM and marketing automation data,” said Yaron Zakhai-Or, the CEO and co-founder of SalesPredict. “Our customers love that they can install SalesPredict from the AppExchange in about 10 minutes and it provides tangible business value within 24 hours.”

It is believed that the investment in SalesPredict will be used to expand global sales and increase marketing presence.

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