Posiq, a company that aims to help restaurants enhance customer relationship through big data, announced yesterday that it received $3.2 dollars in Series A investment. Thayer Ventures led the round, with additional participation from SVG Partners and select angel investors.

“The restaurant industry is inundated with loyalty gimmicks, email or text blasting programs, and mobile apps that do not deliver meaningful results,” said the founder and CEO of Posiq, Rick Onyonm. “Posiq leverages big data and advanced technology to help restaurants communicate and engage in an incredibly personalized way. Just the right message, to the right guest, at the right time. This simple approach vastly improves the guest experience and grows restaurant revenues at the same time.”

Founded in 2012, Posiq’s CRM service uses its cloud platform to connect with existing PC, tablet or cloud based Point of Sale systems that are already in use by the restaurant industry. Mobile technology is also a technique used by Posiq to engage restaurant customers each time they visit by learning their purchasing habits, brand and dietry preferences, as well as their demographic and social profiles.

The managing director of Thayer Ventures, Chris Hemmeter, and founding partner of SVG Partners, John Stanton, will be joining Posiq’s Board of Directors. The investment in the company will go towards product development and expanding Posiq’s sales channels.

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