Why did you change your mind?

Imagine being able to answer that question.

Understanding PEOPLE (i.e. not shoppers, not consumers, not respondents) – but people – across platforms and touch-points in an increasingly interconnected world threaded together with always-on technology, presents an opportunity for you to know people more deeply – and take strategic action.

Technology is the central driving force amongst the foremost mega and macro trends across industries. It’s advancing at such a rapid pace it is not only changing how we do things but changing how we understand the world, business, and people.

The Future of Consumer Intelligence 2014 explores the emerging role of decision science and the convergence of knowledge points – insights, foresights, social science, marketing science and intelligence with technology a central driving force and profound connector.

The event emphasizes strategy and action planning that has helped drive business.

We are barraged by information – and within this sea of data we must remember to think of the problem we are trying to solve and how we can we use this convergence of information to better understand people. Translating the new “understanding” into future opportunities means that the role of a researcher is changing. We must explore how more meaningful insights can be generated through new tools & technology.

What does connecting the dots tell us and how can we act on it?

This event accelerates disruptive innovators in the research space and pushes people to take risks, to think outside of traditional research methods and insights gathering and explore new and alternative tools and technologies. FOCI will bridge the gap between what people say they are going to do and what they actually do.

You can find out more information and register for the conference here; register with code FOCI14KDNUGGETS & save 20% off the standard rates!