Dataconomy
  • News
  • AI
  • Big Data
  • Machine Learning
  • Trends
    • Blockchain
    • Cybersecurity
    • FinTech
    • Gaming
    • Internet of Things
    • Startups
    • Whitepapers
  • Industry
    • Energy & Environment
    • Finance
    • Healthcare
    • Industrial Goods & Services
    • Marketing & Sales
    • Retail & Consumer
    • Technology & IT
    • Transportation & Logistics
  • Events
  • About
    • About Us
    • Contact
    • Imprint
    • Legal & Privacy
    • Newsletter
    • Partner With Us
    • Writers wanted
Subscribe
No Result
View All Result
Dataconomy
  • News
  • AI
  • Big Data
  • Machine Learning
  • Trends
    • Blockchain
    • Cybersecurity
    • FinTech
    • Gaming
    • Internet of Things
    • Startups
    • Whitepapers
  • Industry
    • Energy & Environment
    • Finance
    • Healthcare
    • Industrial Goods & Services
    • Marketing & Sales
    • Retail & Consumer
    • Technology & IT
    • Transportation & Logistics
  • Events
  • About
    • About Us
    • Contact
    • Imprint
    • Legal & Privacy
    • Newsletter
    • Partner With Us
    • Writers wanted
Subscribe
No Result
View All Result
Dataconomy
No Result
View All Result

Facebook Evolving Advertising

by admin
April 30, 2014
in Uncategorized
Home Uncategorized
Share on FacebookShare on TwitterShare on LinkedInShare on WhatsAppShare on e-mail

Facebook has its hands on a large large quantity of data:  beginning with your name and birthdate, your school, hometown, university, your friends and relationships, your likes in music, movies, and books – and now ending with your exact location anywhere you go.  A new feature aptly titled ‘Nearby Friends’ based on your location alerts you when friends of yours are in the vicinity.  It also could enhance user experience by showing only those stories in the newsfeed from friends currently close by or events that are happening nearby.  But for Facebook, this new feature could be about so much more than that.

Facebook’s VP Carolyn Everson hinted at the evolution of Facebook ads back in 2012:  “Phones can be location-specific so you can start to imagine what the product evolution might look like over time, particularly for retailers”.  A year prior – in 2011 – Facebook had already bought a hyperlocal ad targeting startup called Rel8tion.  

This means that Facebook could soon – to those who opt into the service – be displaying extremely location specific targeted advertisements to users.  From showing users the page of a pizza place down the street or a boutique on the corner just a few steps away, this type of advertising could once again change the landscape.  Instead of showing tailored ads based on clicks, which may well correspond to a person in terms of interests, Facebook will now be weighing the proximity to and ease with which the user can get there more heavily.

While a number of users seem opposed to any changes made to Facebook and the way they can interact through it, these kinds of features with big data written all over them are what will be rolled out in greater and greater numbers in future.

 


Join the Partisia Blockchain Hackathon, design the future, gain new skills, and win!


Read more here

(Image Credit:  Geraint Rowland)

Tags: Adsadvertisingadvertising revenueFacebookgeo locationlocationNearby FriendsRel8tiontargeted adstracking

Related Posts

Data sourcing is still a major stumbling block for AI

Data sourcing is still a major stumbling block for AI

August 18, 2022
AI and data analytics COVID-19

How AI and Data Analytics Will Impact The Era of COVID-19

February 17, 2022
Medical field changing thanks to AI

The Medical Field is Changing Because of Artificial Intelligence

August 19, 2021
Zeni series B funding

AI-Powered Fintech Startup Zeni Raises $34m in Series B Round

August 6, 2021
Coming up LIVE: Can we have both Privacy and Security?

Coming up LIVE: Can we have both Privacy and Security?

June 4, 2020
How GDPR is Affecting Marketing Data

How GDPR is Affecting Marketing Data

July 5, 2018

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

LATEST ARTICLES

Google unveils its experimental conversational AI service Bard

Achieving data resilience with StaaS

AI Asmongold may have been one of the very first examples of AI streamers

Mastering the art of efficiency through business process transformation

Google starts testing its ChatGPT rival AI chatbot called Apprentice Bard

How AI improves education with personalized learning at scale and other new capabilities

Dataconomy

COPYRIGHT © DATACONOMY MEDIA GMBH, ALL RIGHTS RESERVED.

  • About
  • Imprint
  • Contact
  • Legal & Privacy
  • Partnership
  • Writers wanted

Follow Us

  • News
  • AI
  • Big Data
  • Machine Learning
  • Trends
    • Blockchain
    • Cybersecurity
    • FinTech
    • Gaming
    • Internet of Things
    • Startups
    • Whitepapers
  • Industry
    • Energy & Environment
    • Finance
    • Healthcare
    • Industrial Goods & Services
    • Marketing & Sales
    • Retail & Consumer
    • Technology & IT
    • Transportation & Logistics
  • Events
  • About
    • About Us
    • Contact
    • Imprint
    • Legal & Privacy
    • Newsletter
    • Partner With Us
    • Writers wanted
No Result
View All Result
Subscribe

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy Policy.