LiquidM, headquartered in Berlin, is a Madvertise spin-off that developed a mobile advertising platform aimed at the mobile marketing arena. Data analytics algorithms manage the data and analyses it and then determines the maximum acceptable bid for an impression for the advertisers. It received $5 million in series A funding at the end of 2013 by VCs including Earlybird and Blumberg Ventures.

Previous post

Oxford Internet Institute, Oxford University

Next post

Plista: Matching advertisers and publishers