Marketing and Sales
Fintech is becoming an increasingly competitive market. A KPMG analysis saw investments decline in 2016 and investors are now more cautious about betting on segments that are becoming saturated. Lending and payments are two segments that saw increased participation over the past two years. Competitors come in all forms. We
We met up with founders of GPredictive. GPredictive ´s mission is to provide customers with solutions that make decisions based upon data as easy as possible. http://www.youtube.com/watch?v=7aqZX8kFBXU Who are you and what are you doing? We are G-Predictive, a big data start-up. We want to give access to everyone to the
Acxiom is a stock exchange-listed company offering marketing and information management services to its clients. By sifting through mounds of data collected itself Acxiom manages to generate sufficient insight for their clients to aid them in e.g. targeting their advertising campaigns better. As “one of the biggest companies you’ve never
Plista, recently acquired by GroupM, was founded as content and advertising platform in Berlin in 2008. It matches advertisers and publishers on a self-developed model that attracted $3.8m in funding from e.g. Christophe Maire and Peter Schuepbach. The founders include Christian Laase, Andreas Richter and Dominik Matyka.
LiquidM, headquartered in Berlin, is a Madvertise spin-off that developed a mobile advertising platform aimed at the mobile marketing arena. Data analytics algorithms manage the data and analyses it and then determines the maximum acceptable bid for an impression for the advertisers. It received $5 million in series A funding