The world of business and customer service has changed immensely over the past few years. Whereas once business was largely driven by outbound marketing and advertising, in today’s world you have to consider the customer experience and your customers’ journey as they interact with your brand. Today, thanks to the
Smartphones have made it possible for businesses to monitor you at all times. Take a company like Google for example. You may look up the name of a restaurant over Google Search, turn on your navigation to the destination using Google Maps and perhaps also check for weather and traffic
The White Rabbit, Cheshire Cat and Your Analytics Wonderland: How Data Curation Reminds Me of a Familiar Childhood Journey
Analysis is easy. It’s rational and straightforward. Understand the relatively linear set of steps for populating an analytic model and you’re set for success. Finding insights is the part of the data process that is hard. It requires the non-linear skill of interpretation. Interpretation is inexact, it requires judgement and
Last week, the STORM team drove through Turkmenistan – the only country in the tour with no KPN 3G connectivity. So there were a few days with no real-time data coming in. In order to still be able to follow the tour, we created some simple predictions based on latitude and
This is the second instalment of our series with Itility. We will cover the journey of the STORM Wave, the world’s first electric touring motorcycle, as it goes around the world in 80 days. The Eindhoven University of Technology team will complete the 23,000 km tour using only the world’s existing electricity grid.
This is the first instalment of our series with Itility. We will cover the journey of the STORM Wave, the world’s first electric touring motorcycle, as it goes around the world in 80 days. The Eindhoven University of Technology team will complete the 23,000 km tour using only the world’s existing electricity grid.
Sports teams, investors, and fans take their sports very seriously. They would do anything to up their game. Big data in the sports industry has been gaining momentum since at least 2007, and now tracking has become the norm. That why the NBA installed player tracking systems in all of
“Spark has the potential to be as transformational in the computing landscape as the emergence of Linux…” – Interview with Levyx’s Reza Sadri
Reza Sadri is the CEO of Levyx, the creators of high-performance processing technology for big-data applications. Prior to Levyx, Sadri was the CTO for software at sTec, which was acquired by Western Digital Corporation in 2013. What is the potential of Spark? How far is the market from realizing