Does a swipe mean more than click? Does a hover indicate indecision and a firm push mean certainty? As touchscreens begin to dominate internet interaction, can we learn more from a human gesture than we did from the click of a mouse? And if we can, what are the benefits?
According to research conducted by Capgemini, the lack of consumer analytics in commercial banks is proving to be a large impediment to their growth and success. The research shows that banks applying analytics to customer data have a four-percentage point lead in market share over banks that do not, and
We met Cormac Walsh, the CEO and Founder of Avansera at CODE_n contest in CeBIT, Hannover. Cormac gave us a fascinating insight into how Avansera is disrupting consumer analytics for FMCG companies and retailers. Who are you? My name is Cormac Walsh. I am the CEO and founder of Avansera.