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Plista, recently acquired by GroupM, was founded as content and advertising platform in Berlin in 2008. It matches advertisers and publishers on a self-developed model that attracted $3.8m in funding from e.g. Christophe Maire and Peter Schuepbach. The founders include Christian Laase, Andreas Richter and Dominik Matyka.

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LiquidM, headquartered in Berlin, is a Madvertise spin-off that developed a mobile advertising platform aimed at the mobile marketing arena. Data analytics algorithms manage the data and analyses it and then determines the maximum acceptable bid for an impression for the advertisers. It received $5 million in series A funding

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The Oxford Internet Institute (OII) was founded in 2001 as a centre for research into the effects internet will have on society. A core research focus is the influence and implications of Big Data. Prof. Viktor Mayer-Schöneberger, the author of “Big Data: a revolution that will transform how we live work

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Benchmark is a VC with a series of very successful investments including, among others, Yelp, Instagram and Zipcar. It was founded in 1995 by Jonathan Schulhof. Significant investments in the Big Data field include MySQL or Hortonworks. It is also based in Menlo Park.

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